Event category: Tactical Breakouts

There’s been a major push in recent years from tech leaders toward sustainability. Leaders recognize that not only are sustainable businesses more profitable than conventional ones, but they also perform better during times of economic turbulence and uncertainty. A study from A.T. Kearney during The Great Recession tells us sustainable businesses outperformed their less-sustainable counterparts over a six-month period by 15% during the previous massive downturn.

SaaS businesses looking to survive and thrive in the future should focus on sustainability (if they aren’t already) to make their business calamity-proof. In this session, Michael Denham will sit down with Charles Assaf, Co-Founder & CEO at Novisto and Stephany Lapierre, Founder and CEO from Teal book to discuss ways leaders can create and execute a solid ESG (Environmental, Social and Governance) strategy. They’ll talk about: how to develop an ESG strategy, why is it so important, what the benefits of a strong ESG strategy are, how to measure ESG performance and impact and more!

Jane’s “I’ll try that!” experiment in software sales escalated into a 20+ year career. During this time she has guided teams through rebuilds, transitions, soaring wins, crushing losses, and everything in between. Whether it’s rebuilding the sales team at Active Network, creating the first sales team at Unbounce, or re-imaging the entire sales function at Trulioo, Jane loves the architecture behind high-performing teams. In 2021, her Enterprise team grew new customers by 89% and bookings by 233% YoY. Her talk will teach you: Scaling your team for hypergrowth globally, how to build teams with sizzle, when (and when not!) to hire for specific roles
and avoiding growing pains as you scale.

Hear and learn from the very active, global PE players that write the big checks. What’s happening, the dry powder, the deals and more.

Let’s talk to the CMOs at the helm of Canadian software staples: Clio and Unbounce. In this talk Marketing Leaders, Reagan Attle and Peter Housley will talk about how you can build a data-informed, repeatable system for reliably and predictably producing revenue, how they are building and structuring their marketing teams and what they are focusing on in 2023, and beyond.

10 years ago, the hottest metrics for any SaaS company were revenue growth, customer retention, and LTV:CAC ratio. It was growth at all costs, chasing the magical T2D3 curve. While these metrics are still core, today’s entrepreneurs and investors are more sophisticated, and today’s world is very different. An expert panel – a SaaS researcher, a leading VC, and a top SaaS CFO – will give you practical, take-home guidance on the key metrics that are needed to understand and optimize your SaaS business today.

With an increased focus on customer success, SaaS startups can place a greater concentration on the health of their current customers to drive revenue and eliminate churn. This session will focus on the critical customer metrics and strategies SaaS leaders must consider as they build a healthy company. Including, the research behind the direct impact of retention on a company’s value, the customer metrics a company should focus on at different stages in its growth such as pre product-market fit, product-market fit, scale, and cruising altitude, the customer metrics a company should focus on early in the customer journey such as onboarding and adoption, versus later stages like value realization and expansion, practical strategies to improve a company’s metrics, based on the stage you’re at, for example, Net Revenue Retention (NRR), Net Promoter Scores (NPS), and why and how customer success should be at the heart of every stage of a company’s growth.

Investors are telling their founders to prepare for the worst. That it’ll be hard to raise money, even if you’re doing well. But you won’t have that problem as a profitable, bootstrapped SaaS founder. Bootstrappers were built for times like these.

We’re not saying Bootstrapping is better. There’s a time and place for both. But this session? Is 100% focused on Bootstrapping. Hear from the founders and CEOs of multi-million-dollar bootstrapped SaaS businesses. Learn what it takes to bootstrap your SaaS: the pros and cons, the scaling strategies and secrets. What does it really take to bootstrap a startup these days? Find out.

Acquisitions can generate tremendous value (and can add to your capabilities). But this approach to growth can be risky and if done poorly it can have huge negative consequences. Join this dynamic discussion and get a behind-the-scenes look at companies making acquisitions to fuel their growth. You’ll learn, the challenges of integrating products, companies, teams and cultures (and how to overcome them), what it took to close the deal, protecting and growing your asset after the deals close and how these acquisitions are impacting perceived valuations for the acquirers.

You’re not spending enough time on pricing and packaging, and it’s hurting your growth. SaaS companies who routinely invest in pricing see sustainable revenue growth, increased expansion between packages and insights that drive strategic product roadmaps with features customers are willing to pay for. In this dynamic pricing session, experts from Shopify, Vidyard and Bessemer will teach you how to, understand pricing strategies to a T, change your pricing confidently, understand how to conduct a pricing analysis, the hype around usage-based pricing, identify how pricing strategies vary, depending on industry and segment your pricing.