Event category: Tactical Breakouts
Events
Proven Strategies to Build Trust with Generative AI
Discover actionable insights and real-world examples that illustrate how to foster confidence in AI technologies. Learn how to navigate the ethical considerations, ensure transparency, and leverage AI’s potential to its fullest while maintaining the highest standards of trust.
Discover actionable insights and real-world examples that illustrate how to foster confidence in AI technologies. Learn how to navigate the ethical considerations, ensure transparency, and leverage AI’s potential to its fullest while maintaining the highest standards of trust.
Psst… You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents
Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility. Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.
Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale.
Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility. Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.
Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale.
Recruiting & Retaining Technical Talent
PSA for first-time Founder/CTOs: No one cares how good you are at coding. Your success or failure will be determined by whether you can hire and retain great engineers.
At the end of the day, your SaaS is only as strong as its people. Talent is the no. 1 bottleneck when it comes to your growth. The ability to recruit and retain top talent can be an early leading indicator of success or failure. With all the layoffs and uncertainty in the hiring market, now is the time to invest in your hiring process – and win over the talented people who are newly available.
In this session, you’ll learn:
PSA for first-time Founder/CTOs: No one cares how good you are at coding. Your success or failure will be determined by whether you can hire and retain great engineers.
At the end of the day, your SaaS is only as strong as its people. Talent is the no. 1 bottleneck when it comes to your growth. The ability to recruit and retain top talent can be an early leading indicator of success or failure. With all the layoffs and uncertainty in the hiring market, now is the time to invest in your hiring process – and win over the talented people who are newly available.
In this session, you’ll learn, why traditional methods, like relying on external recruiters or inbound applications, won’t cut it anymore, how to reconsider and reconstruct your recruiting processes in order to win over star candidates, valuable retention strategies: Find incredible talent that stays with you 3-4x longer than their previous employers.
Revenue-Driven Marketing: Build a Go-to-Market That Actually Works
Most SaaS founders treat marketing like a gamble. This workshop treats it like an investment portfolio — and shows you how to do the same.
In this hands-on, high-impact session, you’ll learn how to reverse-engineer a marketing strategy from your business goals, apply AI for smarter execution (not just flashy tools), and walk away with a battle-tested GTM plan built for traction, growth, and real ROI. No fluff. No vague funnels. Just the frameworks, tools, and tactics used by marketing leaders who know how to deliver.
Perfect for SaaS teams ready to stop “doing marketing” and start driving outcomes.
Most SaaS founders treat marketing like a gamble. This workshop treats it like an investment portfolio — and shows you how to do the same.
SaaS Metrics 2.0 – A Field Guide to the Metrics that Matter Today
10 years ago, the hottest metrics for any SaaS company were revenue growth, customer retention, and LTV:CAC ratio. It was growth at all costs, chasing the magical T2D3 curve. While these metrics are still core, today’s entrepreneurs and investors are more sophisticated, and today’s world is very different. An expert panel – a SaaS researcher, a leading VC, and a top SaaS CFO – will give you practical, take-home guidance on the key metrics that are needed to understand and optimize your SaaS business today
10 years ago, the hottest metrics for any SaaS company were revenue growth, customer retention, and LTV:CAC ratio. It was growth at all costs, chasing the magical T2D3 curve. While these metrics are still core, today’s entrepreneurs and investors are more sophisticated, and today’s world is very different. An expert panel – a SaaS researcher, a leading VC, and a top SaaS CFO – will give you practical, take-home guidance on the key metrics that are needed to understand and optimize your SaaS business today.
Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business
“What does your company do?” It’s a question that SaaS sellers and founders get asked so often. Yet it’s one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer’s language of pain and purpose.
“What does your company do?” It’s a question that SaaS sellers and founders get asked so often. Yet it’s one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer’s language of pain and purpose.
SEED Fundraising Strategy Redux: How Early SEED Opportunities Have Exploded for Startups in 2020-2021
Finding the best way to fund your SaaS company is not easy, and there are more options to consider than ever as fundraising continues to change with the post-COVID19 economic rebound.
Our panel will provide tips on how to navigate the world of virtual fundraising, prospecting, referrals, pitching and due diligence when you can’t meet investors face-to-face. They will share new investment processes and alternative fundraising opportunities such as the deregulation of angel capital, crowdfunding, friends and family rounds, , new funds for underrepresented groups and other seed money opportunities.
Finding the best way to fund your SaaS company is not easy, and there are more options to consider than ever as fundraising continues to change with the post-COVID19 economic rebound.
Our panel will provide tips on how to navigate the world of virtual fundraising, prospecting, referrals, pitching and due diligence when you can’t meet investors face-to-face. They will share new investment processes and alternative fundraising opportunities such as the deregulation of angel capital, crowdfunding, friends and family rounds, , new funds for underrepresented groups and other seed money opportunities.
SEO’s Next Chapter: Why Truth Beats Traffic In The Age Of AI Search
SEO is shifting from 10 blue links to AI-generated answers. This session unpacks how LLMs are influencing buying decisions and teaches you how to ensure that your brand is visible, accurately represented, and recommended when your ICP asks important, late-stage buying decision questions to ChatGPT, Google AI Mode, Perplexity, and other AI search platforms. Learn practical strategies to influence what LLMs say about you so prospects get the right information when it matters most.
SEO is shifting from 10 blue links to AI-generated answers. This session unpacks how LLMs are influencing buying decisions and teaches you how to ensure that your brand is visible, accurately represented, and recommended when your ICP asks important, late-stage buying decision questions to ChatGPT, Google AI Mode, Perplexity, and other AI search platforms.
Sowing the Seeds of Love – The Founder/Investor Relationship in the Early Stages
This session explores the crucial dynamics and strategies that foster successful partnerships between founders and seed investors. Delve into innovative approaches to seed funding, evolving investor strategies, and the importance of nurturing strong, collaborative relationships to drive startup growth and innovation. Learn how to find that perfect match! 💓💰
This session explores the crucial dynamics and strategies that foster successful partnerships between founders and seed investors. Delve into innovative approaches to seed funding, evolving investor strategies, and the importance of nurturing strong, collaborative relationships to drive startup growth and innovation. Learn how to find that perfect match! 💓💰
