A Guide to SaaS Pricing: Everything You Need to Nail Your Pricing Strategy

November 17, 2022 | 11:50 AM - 12:25 PM EDT

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  • November 17, 2022 | 11:50 AM - 12:25 PM EDT
  • Room 210

Moderator

PATRICK CAMPBELL

Founder & CEO

ProfitWell

Speakers

ALEEZA HASHMI

Investor

Bessemer Venture Partners

RIA BHAVNANI

Product Pricing & Monetization

Shopify

DIEGO VON SOHSTEN

Director of Product Management

Vidyard

You’re not spending enough time on pricing and packaging, and it’s hurting your growth. SaaS companies who routinely invest in pricing see sustainable revenue growth, increased expansion between packages and insights that drive strategic product roadmaps with features customers are willing to pay for. In this dynamic pricing session, experts from Shopify, Vidyard and Bessemer will teach you how to:

  • Understand pricing strategies to a T.
  • Change your pricing confidently.
  • Understand how to conduct a pricing analysis.
  • The hype around usage-based pricing.
  • Identify how pricing strategies vary, depending on industry.
  • Segment your pricing.