When you blow through the smoke? It’s trust.
OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE
Why Attend SAAS NORTH
Where SaaS founders and operators come to compare notes on building software companies in the AI era.
Yes, it’s Ottawa in November.
But the conversations are worth the flight.
Software Is Changing. Everyone’s Figuring It Out.
For years, SaaS helped people do their work.
Now, software is starting to do the work itself, from digital filing cabinets to digital coworkers. AI is reshaping product strategy, pricing, and the economics of software. Buyers want outcomes, not just another seat.
In early 2026, over $1 trillion in SaaS market cap was erased. This isn’t a disruption. It’s restructuring. The companies that figure it out first will define the next decade of software. SAAS NORTH is where founders and operators come to compare notes on how to adapt.
Two days of honest conversations about what is actually working (and a few about what definitely is not).
Who Is SAAS NORTH For?
You’re no longer just shipping software features.
You’re building products that do real work. SAAS NORTH is where founders and teams learn what’s changing in how software is built and shipped as AI moves from a “feature” to part of the operating model.
Come compare notes and leave with a flight plan you can actually execute.
Outcomes & Economics: Move beyond seat counts and align pricing to measurable results
Product & Workflows: Automate real work safely and build defensibility through trust and domain depth
Teams & Execution: What changes inside companies once AI becomes unavoidable
The next breakout companies won’t win by selling more seats.
They’ll win by delivering measurable work and outcomes. SAAS NORTH helps you spot founders building beyond surface-level “AI add-ons,” with durability driven by trust, data advantage, and the ability to deliver outcomes repeatedly.
Meet emerging SaaS and AI founders before the hype cycle finds them
Understand how AI changes cost structure, margin math, and what “durable” mean
The AI infrastructure is here.
Now the big opportunity is commercialization: helping companies sell, deploy, integrate, and support software that delivers outcomes. SAAS NORTH is where platforms, partners, and service firms align around this shift.
The ecosystem that supports “outcomes delivered” (not just tools implemented) will win.
Meet SaaS founders actively scaling their companies
Build relationships with operators and decision-makers
Align your services with the AI-SaaS transition
What Operators Are Actually Saying
Anyone who had a company before 2023 is in the AI kill zone. It doesn’t matter what the size is.
An exec from a top multi-billion-dollar SaaS company told me: ‘Seat count is going to be over by 2027. We have no idea what we’re going to do next.
There really is no moat anymore, at least not in the code. Community and brand are the baseline. Beyond that, your only true moat is your organization’s builder culture and your ability to leverage AI across every single role.
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Before You Book Your Flight
Yes. About 40% of attendees are operators: product leaders, growth leaders, and revenue leaders at scaling SaaS companies.
Everything. SAAS NORTH 2026 is repositioned around the AI transition in software. Five new programming tracks, a redesigned PitchFest with an AI filter, and a speaker roster focused on operators who are actually shipping AI-driven products.
That’s exactly why you should come. The $5-100M ARR incumbents facing this transition are the primary audience. Come with questions, leave with a flight plan.
Yes. Over 300 investors attend. PitchFest AI Edition puts startups directly in front of judges and investors.
Specific outcomes: a pricing model stress-tested by operators, a distribution strategy for the AI era, at least 3 investor or partner conversations, clarity on where AI fits in your product roadmap, and a peer network of founders facing the same decisions.
SAAS NORTH is an in-person event. The value is in the hallway conversations, the operator debates, and the connections you make between sessions.
The software industry is being restructured by AI. Pricing models, product architecture, distribution strategies, and team structures are all changing. SAAS NORTH is where 2,500+ operators compare notes on what’s working. The cost of attending is a rounding error compared to the cost of getting the AI transition wrong.
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"We are home to 10% of the world's top-tier AI researchers today, yet when it comes to commercialization, we lag far behind."
Leo Lax
Co-Founder & Executive Managing Director, L-SPARK