OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE
Your Pipeline Isn’t On LinkedIn.It’s In This Room.
Exhibitor Hall Of Fame
Where Pipeline Actually Starts
2,500 founders and operators. Not marketing managers who grabbed a free pass. The people at SAAS NORTH are running teams, signing contracts, and comparing notes on what’s actually working.
Yes, badge scanning happens. But so do real conversations. Seat-based pricing dropped from 21% to 15% of SaaS companies last year. Founders and Operators are rethinking how they buy. Be in the room when they do.
300+ investors walk the floor. So do the founders they’re writing checks to. If you’re defining a category or defending one, this is where your positioning gets pressure-tested by people who actually care.
Most conferences hand you a list of badge scans and call it a lead. SAAS NORTH puts you in conversations with founders and operators who showed up because they have a problem to solve.
They Booked A Booth. Here’s What Happened Next.
The Startup Lane
Back by popular demand! Startup Lane is the high-energy heart of SAAS NORTH, designed specifically for software and tech companies with under $1M in annual revenue. We provide the infrastructure; you bring the hustle.
Startup Lane sits in a dedicated zone on the main expo floor, right where attendees are already walking between stages, sessions, and the investor zone.
Your booth is a sleek 1-metre-wide branded setup. Small footprint, high traffic. Every company in the lane is early-stage, so attendees browsing this section already know what they’re looking at.
Here’s what kills early-stage conference ROI: you spend $2K on a booth, then another $1,500 on a rental table, a monitor, an extension cord, and overpriced venue Wi-Fi.
Startup Lane includes everything. Custom branded name panel with your logo. Counter and stool. Electricity. Wi-Fi. You show up with your laptop and your pitch. We handle the rest.
Your Startup Lane booth comes with 2 full conference passes. That means every mainstage session, every breakout, every social event, and the investor zone. You and your co-founder can split up. One works the booth while the other sits in a growth session or corners a VC at the evening social. Then swap.
A lot of conferences sell startups a booth pass and charge extra for the actual conference. SAAS NORTH doesn’t do that.
Don’t Take Our Word For It. Take Theirs.
In short, we LOVED the startup lane, and the position of the booth was amazing for us. If we could pre-reserve the exact same booth for next year, we would do so in a heart beat!
OmniGTM.ai was built for real operators, so SAAS NORTH was exactly where we needed to be. The quality of conversations and the calibre of founders, GTM leaders, and investors made it the strongest B2B SaaS gathering we’ve been part of. SAAS NORTH didn’t just give us visibility. It accelerated our trajectory.
Every package includes booth space on the main expo floor, full conference passes for your team, logo placement across the website and event app, and inclusion in pre-event communications. Packages range from standard booths to headline sponsorships with speaking slots. Your rep will walk you through what fits.
Pricing depends on package tier and booth size. Fill out the form and your rep will send the full breakdown within one business day. No 47-slide deck. Just the numbers.
2,500 SaaS founders and operators. 70% are director-level or above. The room skews toward companies in the $1M to $50M ARR range. 200+ investors attend. These are buyers, not browsers.
Exhibitors get booth space and conference access. Sponsors get that plus branded activations, speaking opportunities, and premium placement. Your rep will explain the tiers and help you pick the right one.
Yes. Startup Lane is built for software and tech companies under $1M in annual revenue. Pre-revenue companies that meet the criteria are welcome to apply.
Fill out the exhibitor form and let us know you’re interested in the Startup Lane. The team reviews applications on a rolling basis. You’ll hear back within a few business days.
Apply To Exhibit At SAAS NORTH 2026
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We have a lot more exciting things for you to check out about this event!
The people shaping SAAS NORTH aren’t guessing, they’re actively reworking product, pricing, and growth in real time.
Got something real to say? Good.
No recycled decks. Just operators sharing what’s actually working.
Show up where decisions are being made.
Not impressions. Conversations that actually move pipeline.