Event category: Breakouts
Events
November 15, 2023
11:05 AM - 11:40 AM EDT
Metrics That Matter: A No-BS Guide to Data-Driven Productivity
Drowning in data but thirsting for insights? Cut through the noise with Joseph Fung, a seasoned tech entrepreneur with over two decades of experience. In this session, he'll break down how to zero in on the metrics that actually drive success for your startup. Learn tactical tips like how to differentiate noise from actionable KPIs, the art of delegating metrics across your team, and techniques for connecting metrics to strategy. You'll walk away with a clear understanding of how to identify meaningful metrics, how to bootstrap your business intelligence infrastructure, and how to make data-driven decisions that matter. No fluff, just actionable tips tailored for startup leaders.
November 16, 2023
01:55 PM - 02:30 PM EDT
Building Defensibility in Products in the Era of Generative AI
During this session, Brandon Zhao from Two Small Fish Ventures, an early-stage venture firm, will speak on the importance of building defensible products in today's tech landscape. By leveraging the powerful combination of network effects and the transformative potential of generative AI, they showcased how businesses can redefine their atomic units, boost supply through AI-driven content generation, and enhance user engagement through hyper-personalization. This paradigm shift not only strengthens a product's competitive edge but also creates avenues for innovative business models and offers unprecedented user value.
01:55 PM - 02:30 PM EDT
How Influencer Marketing Helped Grow an 8-Figure SaaS Business Sustainably
What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they're sharing their personal experiences and emotions. They're making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we're part of something special.
01:55 PM - 02:30 PM EDT
A Nuts & Bolts Guide to Early-Stage Startup Funding Strategies
Whether you're a first-time founder or an experienced entrepreneur seeking to fine-tune your funding strategy, this session is your roadmap to financial success. Don't miss your chance to learn from like-minded innovators, ask burning questions, and leave with a concrete plan to fund your startup dreams. In this session, you’ll learn critical fundamentals, gain insider knowledge and hear stories from seasoned entrepreneurs who have successfully secured funding for their startups.
10:40 AM - 11:10 AM EDT
CEO & Leader Resilience: The Journey from Burnout to Bliss
Startups are rollercoasters. CEOs and leaders face extreme highs and lows. A veteran CFO, VC, and coach, Mark MacLeod has seen it all. Failure is expected, but personal failure shouldn't be. Happy, healthy leaders build lasting companies. Mark shares strategic insights and practical habits for sustainable success in this talk.
10:40 AM - 11:10 AM EDT
The Five Steps to Product Market Fit
Based on exclusive interviews with 50 of Canada's best late-stage founders--including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) -- Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.
10:40 AM - 11:10 AM EDT
Thriving in Vertical Markets: Building and Scaling Vertical Software Companies
Gain valuable insights and learn from accomplished leaders and industry experts who have excelled in niche markets. This session provides aspiring entrepreneurs and seasoned professionals with the knowledge and tools required to succeed in the dynamic landscape of vertical SaaS. You'll discover everything from market research and product development to customer acquisition and growth hacking. With actionable advice and stories of success, this session equips you to build a thriving company and achieve your goals in the world of vertical SaaS.
November 15, 2023
02:25 PM - 03:00 PM EDT
How to Use Sales Data to Increase Revenue Without Hiring More Reps
This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team's performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.
02:25 PM - 03:00 PM EDT
Practical Product Positioning: A foolproof framework for nailing your SaaS positioning
This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.
