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Event category: Tactical Breakouts

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03:00 PM – 03:35 PM
Nov 5 35 Minutes Room 214

Be the Company Investors Choose: A Tactical Playbook for SaaS Founders

What does it take to build a SaaS company that attracts investors and achieves a strong exit? Join three SaaS veterans and a moderator as they share proven strategies for rapid growth, maintaining founder equity, and building a winning company culture from day one. Learn how to drive urgency and execution early, hire for character and culture fit, pivot strategically to stay ahead, manage investment rounds without over-dilution, and develop talent that boosts investor confidence. Whether you’re raising capital or planning your exit, this session delivers actionable insights to help you become the SaaS company investors choose.

What does it take to build a SaaS company that attracts investors and achieves a strong exit? Join three SaaS veterans and a moderator as they share proven strategies for rapid growth, maintaining founder equity, and building a winning company culture from day one.

Moderator

John Kirkpatrick

Managing Director & Partner
STS Capital
03:00 PM – 03:35 PM
Nov 5 35 Minutes Room 210

Beyond Chatbots & Automation- Building The AI That Truly Disrupts Your Industry

AI is reshaping every industry, SaaS included. The question isn’t if disruption is coming, but whether you’ll be disrupted — or drive the disruption yourself. This session brings together leaders from AXL and Dentons to explore how SaaS founders can better understand the full potential of AI to create products for their customers, to anticipate change, move quickly, and take calculated risks to stay ahead of the curve. Expect a frank, solution-driven discussion on the opportunities and pitfalls of building AI ventures that redefine the status quo.

AI is reshaping every industry, SaaS included. The question isn’t if disruption is coming, but whether you’ll be disrupted — or drive the disruption yourself.

Speakers

Dr. Daniel Wigdor

CEO and Co-Founder
AXL

Mike Hollinger

Partner
Dentons
10:40 AM – 11:10 AM
Nov 6 30 Minutes Room 210

Beyond the Dashboard: The “So What?” of SaaS Data

Learn how to move from passive measurement to active decision-making. Instead of drowning in dashboards, this session will focus on asking the critical So What?, turning raw metrics into actions that drive growth, improve retention, and shape strategy. Attendees will walk away with some practical tips for translating data into strategic outcomes.

Learn how to move from passive measurement to active decision-making. Instead of drowning in dashboards, this session will focus on asking the critical So What?, turning raw metrics into actions that drive growth, improve retention, and shape strategy.

Speaker

Luke Marshall

CEO
Baremetrics
02:15 PM – 02:45 PM
Nov 17 30 Minutes Room 214

Bootstrapping from 0-5 Million ARR. How to get Scrappy, Profitable, and Build a Scalable SaaS

Pierce Ujjainwalla is a career marketer and entrepreneur who has learned from the most well-respected marketing stakeholders in the game. In 2015, he founded Knak, the codeless email and landing page creation platform for enterprise marketers. Throughout the years the company has reached various milestones and recently raised a $25M Series A. In this session Pierce talks about his lessons learned from bootstrapping to $5M and beyond. This session is for those who are currently raising or holding to raise so they can learn what they can do to grow/bootstrap their SaaS while the market is tough.

Pierce Ujjainwalla is a career marketer and entrepreneur who has learned from the most well-respected marketing stakeholders in the game. In 2015, he founded Knak, the codeless email and landing page creation platform for enterprise marketers. Throughout the years the company has reached various milestones and recently raised a $25M Series A. In this session Pierce talks about his lessons learned from bootstrapping to $5M and beyond. This session is for those who are currently raising or holding to raise so they can learn what they can do to grow/bootstrap their SaaS while the market is tough.

Speaker

Pierce Ujjainwalla

Co-Founder & CEO
Knak
02:30 PM – 03:10 PM
Nov 16 40 Minutes Room 213/215

Bootstrapping Your SaaS: The Path to Profitability

Investors are telling their founders to prepare for the worst. That it’ll be hard to raise money, even if you’re doing well. But you won’t have that problem as a profitable, bootstrapped SaaS founder. Bootstrappers were built for times like these.  

We’re not saying Bootstrapping is better. There’s a time and place for both. But this session? Is 100% focused on Bootstrapping. Hear from the founders and CEOs of multi-million-dollar bootstrapped SaaS businesses. Learn what it takes to bootstrap your SaaS: the pros and cons, the scaling strategies and secrets. What does it really take to bootstrap a startup these days? Find out. 

Investors are telling their founders to prepare for the worst. That it’ll be hard to raise money, even if you’re doing well. But you won’t have that problem as a profitable, bootstrapped SaaS founder. Bootstrappers were built for times like these.

We’re not saying Bootstrapping is better. There’s a time and place for both. But this session? Is 100% focused on Bootstrapping. Hear from the founders and CEOs of multi-million-dollar bootstrapped SaaS businesses. Learn what it takes to bootstrap your SaaS: the pros and cons, the scaling strategies and secrets. What does it really take to bootstrap a startup these days? Find out.

Moderator

William Johnson

Founder
Overstory, Vancouver Tech Journal
Speakers

Paul Burris

Co-Founder & CEO
PataBid

Bruce Qi

Founder
Launchpad
11:05 AM – 11:40 AM
Nov 15 35 Minutes Room 213/215

Build or Buy: Deciding Between Organic Growth and Acquisition for Product Expansion

Build or Buy? A company is sitting on new investment funds with a mandate to build out their product. Is the best choice to build out the engineering team organically or look to acquire a company with technology already at least partially built and a team in place? This panel will discuss the risks and benefits of organic growth or growth through acquisition, as well as current market trends.

Build or Buy? A company is sitting on new investment funds with a mandate to build out their product. Is the best choice to build out the engineering team organically or look to acquire a company with technology already at least partially built and a team in place? This panel will discuss the risks and benefits of organic growth or growth through acquisition, as well as current market trends.

Moderator

Karl Theard

Managing Director
Roynat Capital
01:55 PM – 02:30 PM
Nov 16 35 Minutes Room 214

Building Defensibility in Products in the Era of Generative AI

During this session, Brandon Zhao from Two Small Fish Ventures, an early-stage venture firm, will speak on the importance of building defensible products in today’s tech landscape. By leveraging the powerful combination of network effects and the transformative potential of generative AI, they showcased how businesses can redefine their atomic units, boost supply through AI-driven content generation, and enhance user engagement through hyper-personalization. This paradigm shift not only strengthens a product’s competitive edge but also creates avenues for innovative business models and offers unprecedented user value.

During this session, Brandon Zhao from Two Small Fish Ventures, an early-stage venture firm, will speak on the importance of building defensible products in today’s tech landscape. By leveraging the powerful combination of network effects and the transformative potential of generative AI, they showcased how businesses can redefine their atomic units, boost supply through AI-driven content generation, and enhance user engagement through hyper-personalization. This paradigm shift not only strengthens a product’s competitive edge but also creates avenues for innovative business models and offers unprecedented user value.

Speaker

Brandon Zhao

Partner
Two Small Fish Ventures
02:15 PM – 02:45 PM
Nov 17 30 Minutes Room 213/215

Building Your Demand Gen Engine for Repeatable, Scalable SaaS Growth

Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to the pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business.

You’ll learn:

Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business. You’ll learn, why so many SaaS companies struggle to build a demand engine, a strategic way to increase marketing sophistication and 6 critical steps in a data-driven approach.

Speaker

Shiv Narayanan

CEO
How to SaaS
02:30 PM – 03:10 PM
Nov 16 40 Minutes Room 210

Buying Companies to Fuel Growth: Secrets to a Successful Acquisition-Focused Growth Strategy

Acquisitions can generate tremendous value (and can add to your capabilities). But this approach to growth can be risky and if done poorly it can have huge negative consequences. Join this dynamic discussion and get a behind-the-scenes look at companies making acquisitions to fuel their growth.

You’ll learn:

Acquisitions can generate tremendous value (and can add to your capabilities). But this approach to growth can be risky and if done poorly it can have huge negative consequences. Join this dynamic discussion and get a behind-the-scenes look at companies making acquisitions to fuel their growth. You’ll learn, the challenges of integrating products, companies, teams and cultures (and how to overcome them), what it took to close the deal, protecting and growing your asset after the deals close and how these acquisitions are impacting perceived valuations for the acquirers.

Moderator

Neelam Brar

Managing Director, Venture
Roynat Capital