Product Market Fit & How to Know You’ve Hit Traction

November 17, 2022 | 11:05 AM - 11:40 AM EDT

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  • November 17, 2022 | 11:05 AM - 11:40 AM EDT
  • Room 214

Moderator

NICK QUAIN

VP, Venture Development

Invest Ottawa

Speakers

CHRIS NOBLE

CTO & Co-Founder

Penny AI

ELIZABETH AUDETTE-BOURDEAU

CEO & Co-Founder

Welbi

You’ve likely heard of the mythical, illusive, yet important milestone in the startup growth lifecycle: product-market fit. In this session, you’ll hear from Founders, Chris Noble and Elizabeth Bourdeau as they discuss their journey achieving product-market fit. You’ll learn:

  • Why product-market fit is not just up to marketing, why product (and engineering) also needs to be laser-focused on this pursuit.
  • How to measure product-market fit.
  • How to unpack what happens when you achieve product-market fit 
  • The lessons learnt from the wins and losses on their startup SaaS journeys.