Event category: Tactical Breakouts
Events
Supercharge Your Growth in the Age of Influence: A Jane Case Study
Discover proven tactics for identifying, engaging, and maximizing the impact of ambassadors and influencers to expand brand reach, drive conversions, and foster mutually beneficial relationships to see real growth.
Discover proven tactics for identifying, engaging, and maximizing the impact of ambassadors and influencers to expand brand reach, drive conversions, and foster mutually beneficial relationships to see real growth.
Taking Your Growth Marketing from Startup to Scale-up
Hear how the Growth Marketing Director at Clio, Alex Shipillo, draws on his experience and shares how growth marketing differs in startups versus scale-ups.
Things to learn:
Hear how the Growth Marketing Director at Clio, Alex Shipillo, draws on his experience and shares how growth marketing differs in startups versus scale-ups.
Things to learn: What marketing teams at startups and scale-ups should focus their energy on, how your marketing team, programs, and process can scale as the company grows and common pitfalls to avoid when transitioning from a startup to a scale-up.
The 11 Timeless Laws of Startup Marketing
In this hands-on session, we’ll break down the 11 timeless laws that make or break startup marketing. You won’t just learn the theory— this is a working session where you’ll map out your next growth move based on each of the 11 timeless laws. You’ll leave with a start up marketing blueprint for growth and success.
This session is led by Sumeru, who’s helped several startups become unicorns (Gong.io, Addepar, Thinkific, data.ai). Ready to transform your startup’s growth engine? Let’s get to work!
In this hands-on session, we’ll break down the 11 timeless laws that make or break startup marketing. You won’t just learn the theory— this is a working session where you’ll map out your next growth move based on each of the 11 timeless laws. You’ll leave with a start up marketing blueprint for growth and success.
This session is led by Sumeru, who’s helped several startups become unicorns (Gong.io, Addepar, Thinkific, data.ai). Ready to transform your startup’s growth engine? Let’s get to work!
The ABCs of Partnerships in B2B SaaS
The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.
The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.
The Critical Customer Metrics for Each Stage of Your SaaS Company’s Journey
With an increased focus on customer success, SaaS startups can concentrate on the health of their current customers to drive revenue and minimize churn. This session will focus on the critical customer-centric metrics and strategies SaaS leaders must consider as they build a healthy company including:
With an increased focus on customer success, SaaS startups can place a greater concentration on the health of their current customers to drive revenue and eliminate churn. This session will focus on the critical customer metrics and strategies SaaS leaders must consider as they build a healthy company. Including, the research behind the direct impact of retention on a company’s value, the customer metrics a company should focus on at different stages in its growth such as pre product-market fit, product-market fit, scale, and cruising altitude, the customer metrics a company should focus on early in the customer journey such as onboarding and adoption, versus later stages like value realization and expansion, practical strategies to improve a company’s metrics, based on the stage you’re at, for example, Net Revenue Retention (NRR), Net Promoter Scores (NPS), and why and how customer success should be at the heart of every stage of a company’s growth.
The Five Steps to Product Market Fit
Based on exclusive interviews with 50 of Canada’s best late-stage founders–including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) — Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.
Based on exclusive interviews with 50 of Canada’s best late-stage founders–including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) — Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.
The Great Resignation: Attracting and Retaining Talent in Uncertain Times
The greatest challenge facing SaaS founders post-pandemic may have less to do with adjusting growth strategies and more to do with retaining team members, making them ‘talent poaching proof” and emulating a strong culture with hybrid/remote teams. People are not just changing jobs; they are shifting what they care about and leaving organizations that don’t meet expectations.
In this session, hear innovative examples of how top companies have:
The greatest challenge facing SaaS founders post-pandemic may have less to do with adjusting growth strategies and more to do with retaining team members, making them ‘talent poaching proof” and emulating a strong culture with hybrid/remote teams. People are not just changing jobs; they are shifting what they care about and leaving organizations that don’t meet expectations.
In this session, hear innovative examples of how top companies have: Built cultures that fuel engagement and where team members can find meaning in their contribution, build top talent initiatives and strategic leadership development plans to retain employees who can grow their careers within your company and created connection amongst remote and hybrid teams.
The Product Led Sales Playbook
Dooly ranked No. 6 in the fastest-growing products list in 2022, ahead of other paragons of the PLG movement – ClickUp, Figma, Miro, Gong and Airtable. And Dooly’s net revenue retention sits at an impressive 162%. How? Product Lead Sales (PLS).
More companies today are choosing to go Product-Led than ever before, but there’s a dirty little secret: The best PLG companies ALL have sales teams. And those top PLG companies have been practitioners of Product-Led Sales for a few years now, but education on the topic remains scarce. Until now.
Join, Co-Founder and CEO of Dooly, Kris Hartvigsen as he sits down with Sandy Mangat, Head of Marketing at Pocus to spill the tea on all things PLS.
Dooly ranked No. 6 in the fastest-growing products list in 2022, ahead of other paragons of the PLG movement – ClickUp, Figma, Miro, Gong and Airtable. And Dooly’s net revenue retention sits at an impressive 162%. How? Product Lead Sales (PLS).
More companies today are choosing to go Product-Led than ever before, but there’s a dirty little secret: The best PLG companies ALL have sales teams. And those top PLG companies have been practitioners of Product-Led Sales for a few years now, but education on the topic remains scarce. Until now.
Join, Co-Founder and CEO of Dooly, Kris Hartvigsen as he sits down with Sandy Mangat, Head of Marketing at Pocus to spill the tea on all things PLS.
The Rise of Private Equity in SaaS
Hear and learn from the very active, global PE players that write the big checks. What’s happening, the dry powder, the deals and more.
Hear and learn from the very active, global PE players that write the big checks. What’s happening, the dry powder, the deals and more.
