Tobias Lütke
CEO
Shopify
GTM when building is cheap but reaching customers isn’t.
Channel strategy, partnerships, enterprise distribution, PLG in the AI era.
OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE
The Stage Is For AI-SaaS Operators
SAAS NORTH 2026 is built around five tracks for founders and operators navigating AI-SaaS. If you’ve done the work, we want to hear the story.
What We’re Programming
Five tracks. Real operator stories. No keynotes that should’ve been blog posts.
Distribution & Growth
Product & Strategy
From bolt-on AI features to products that do the work.
Refactor vs rebuild decisions, agentic workflows, defensibility through domain depth.
Capital & Economics
Margins, pricing, and what investors actually want to see.
Outcome-based pricing, AI compute costs, fundraising in a restructured market.
People & Culture
Team design when AI changes what roles look like.
Hiring, org structure, the founder-operator transition, culture at scale. .
The Builders & Distruptors
Where incumbents and AI-natives compare notes.
The blank sheet advantage, the refactor reality, and the companies writing the next playbook.
SAAS NORTH Speaker Hall of Fame
SAAS NORTH brings together the founders and operators shaping the future of SaaS and AI. These are some of the leaders who’ve joined us on stage.
Neil Patel
Co-Founder
Neil Patel Digital
Wade Foster
CEO
Zapier
Stephany Lapierre
Founder & CEO
Tealbook
Rand Fishkin
Co-Founder
SparkToro, Alertmouse, & Snackbar Studio
Alison Taylor
Co-Founder & Co-CEO
Jane
David Cancel
Board Member, Investor & Advisor
Mara Reiff
Chief Operating Officer
FreshBooks
Brad Feld
Partner at
Foundry
Jason Smith
CEO & Co-Founder
Klue
Kyle Poyar
Founder
Growth Unhinged
Analyst-in-Residence
ChartMogul
Get The Latest From The Experts
“We don't get to move fast and break things. We have to move with a deliberate direction and strategy about what we're going to work on, what we're going to deliver.”
Samuel Witherspoon
CEO & Co-Founder, Anvil
Apply to Speak at Future SAAS NORTH Events
Missed the 2026 deadline? Submit your application to be considered for SAAS NORTH 2027
Know Someone Who Should Be on This Stage?
OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE
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Our 2026 Steering Committee
The people shaping SAAS NORTH aren’t guessing, they’re actively reworking product, pricing, and growth in real time.
Apply To Exhibit
You bring the booth. We bring the buyers.
Let’s turn badge scans into booked meetings—and pipeline magic.
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Show up where decisions are being made.
Not impressions. Conversations that actually move pipeline.