Event category: Breakouts
Events
November 15, 2023
01:40 PM - 02:15 PM EDT
Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business
"What does your company do?" It's a question that SaaS sellers and founders get asked so often. Yet it's one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer's language of pain and purpose.
01:40 PM - 02:15 PM EDT
From 1-10 the Finance Function Playbook
Join Jordan Hill, Founder of Growth Partners and startup CFO, as he unveils the roadmap for VC-backed startups scaling from $1m to $10m ARR. The presentation will cover best practices from Finance and RevOps, such as: key scaling metrics, leading indicators for revenue and cash flow, and managing the "Lead to Cash" strategy. You will depart with five immediate, actionable steps to help manage your startup's growth. This is an essential session for startups aspiring for robust financial growth.
01:40 PM - 02:15 PM EDT
How to Operationalize Customer Value to Maximize Product Growth
What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.
November 18, 2021
02:05 PM - 02:45 PM EDT
How To Find Your Investor Soulmate and Raise Your Series A, B and Beyond
You might get the opportunity once in your career to build what can truly be a VC-backed company. What metrics suggest that you have a venture-scalable company? Why do some early-stage ventures fail to grow beyond seed-stage?
In this session you’ll hear learnings from very fast-growing companies that have successfully moved from bootstrapped to VC-backed.
02:05 PM - 02:45 PM EDT
The ABCs of Partnerships in B2B SaaS
The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.
01:15 PM - 01:50 PM EDT
Psst… You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents
Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility. Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.
Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale.
01:15 PM - 01:50 PM EDT
Don’t Let Rejection Rule You… Let it Fuel You
7 Steps to Leverage Pain to Unlock Personal & Professional Growth
90% of startups fail and the founders behind them often silently struggle with extreme stress, anxiety, depression, and burnout.
While mental health isn’t a topic that’s readily discussed when it comes to entrepreneurship, it is vital to the success of any startup.
In this session, Lloyed Lobo, Co-founder, and President of “Soonicorn” Boast.AI shares 7 steps entrepreneurs can use to turn pain into personal and professional happiness from his experiences as a gulf war refugee, 2x failed startups, and almost dying due to COVID-19.
Specifically, Lloyed will share: understanding and preparing for the types of rejection and failure, tactical strategies for navigating anxiety and stress, how to build a support network, how to share safely and vulnerably, how to disassociate yourself from attachment, how to refocus and re-energize when you’re backed into a corner and best practices for peak mental, physical, and business performance.
11:10 AM - 11:45 AM EDT
Two Year Countdown to Launch Your IPO Rocketship
2021 has been a banner year for public market recognition of SaaS in Canada. The recent rush of IPOs is frothy by any standard. Mark Shulgan, Head of OMERS Growth Equity (OGE), shares his unique insights on scaling businesses from growth to IPO-readiness. An IPO holds companies to a higher standard — for finances, disclosures and delivering to plan, therefore setting it up for a stronger future. It would seem that many of the next generation of SaaS Founders may exit via IPO.
11:10 AM - 11:45 AM EDT
Your DIY Guide to DEI: Taking Strategies for Inclusion from Idea to Action
As companies strive to elevate diversity, equity, and inclusion (DEI) as an organizational core value, many struggle with how to implement change at a systemic level. DEI practitioners Sage and Sharon will help to unpack this complex challenge and share tactical tips on how to integrate DEI as a functional and integrated part of your business structure by addressing specific issues with processes and systems in the day-to-day of your business, operations, and culture.