Event category: Growth


November 16, 2023

03:20 PM - 03:50 PM EDT

BetaKit Keynote Stage 2023-11-16 30 MINS

02:15 PM - 02:50 PM EDT

Room 214 2023-11-16 35 MINS

How Influencer Marketing Helped Grow an 8-Figure SAAS Business Sustainably

What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they're sharing their personal experiences and emotions. They're making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we're part of something special.

11:25 AM - 12:00 PM EDT

Room 214 2023-11-16 35 MINS

Alternative Financing and Secondary Transactions

Join us for an insightful discussion on alternative financing and secondary transactions. Our esteemed panel of experts will draw from their firsthand experience of successful bootstrapping and a combination of primary and secondary financing to provide insights into the ever-evolving landscape of alternative financing. You'll learn effective ways of securing capital, and gain a deeper understanding of the opportunities presented by secondary transactions. This session is your gateway to unlocking the secrets of alternative financing.

11:25 AM - 11:55 AM EDT

Room 210 2023-11-16 30 MINS

Life After A $25 Million Series A Raise

In this exclusive session, you'll gain valuable insights and experiences on what to expect after successfully securing $25 million in Series A funding. We'll explore the challenges, triumphs, and pivotal decisions that shape the path of a company post-Series A. You'll hear about strategies, pivots, and key lessons learned along the way, offering a roadmap for entrepreneurs and leaders navigating similar milestones.

09:05 AM - 09:30 AM EDT

BetaKit Keynote Stage 2023-11-16 25 MINS

No More “Closed Lost” to the Competition

Fewer deals in the pipeline. Greater budget scrutiny. More due diligence during RFIs. It’s the perfect recipe for much more competitive deals. Not a shocker. The problem? Businesses don’t have the strategies and processes in place to effectively beat the competition. In this session, Jason Smith, CEO and Co-founder of Klue, will share the tactics you need to squeeze every dollar of pipeline into your pocket, and not your competitors.

November 15, 2023

02:40 PM - 03:15 PM EDT

Room 214 2023-11-15 35 MINS

How to Use Sales Data to Increase Revenue Without Hiring More Reps

This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team's performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.

01:55 PM - 02:30 PM EDT

Room 213/215 2023-11-15 35 MINS

Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business

"What does your company do?" It's a question that SaaS sellers and founders get asked so often. Yet it's one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer's language of pain and purpose.

01:55 PM - 02:30 PM EDT

Room 210 2023-11-15 35 MINS

How to Operationalize Customer Value to Maximize Product Growth

What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.

10:55 AM - 11:25 AM EDT

BetaKit Keynote Stage 2023-11-15 30 MINS

Why SaaS Metrics are Broken: Time for the Next Era Metrics Playbook?

SaaS metrics helped us understand the power of SaaS business models. With the right inputs, we could predict a company’s future (and invest accordingly). We’ve now grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number.
Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a vertical SaaS, PLG, or usage-based company. How do we benchmark our CAC payback period, for example, if growth comes from our R&D investments rather than from sales & marketing? Of what value is LTV:CAC if we see 150%+ net dollar retention, making our LTV essentially limitless? Kyle Poyar from OpenView will unpack the metrics playbook for this new era of software – and what you should aim for at each stage of growth.