Event category: Growth
Events
November 17, 2022
02:55 PM - 03:30 PM EDT
The Product Led Sales Playbook
Dooly ranked No. 6 in the fastest-growing products list in 2022, ahead of other paragons of the PLG movement - ClickUp, Figma, Miro, Gong and Airtable. And Dooly's net revenue retention sits at an impressive 162%. How? Product Lead Sales (PLS).
More companies today are choosing to go Product-Led than ever before, but there’s a dirty little secret: The best PLG companies ALL have sales teams. And those top PLG companies have been practitioners of Product-Led Sales for a few years now, but education on the topic remains scarce. Until now.
Join, Co-Founder and CEO of Dooly, Kris Hartvigsen as he sits down with Sandy Mangat, Head of Marketing at Pocus to spill the tea on all things PLS.
11:50 AM - 12:25 PM EDT
Workshop: Define & Differentiate Your SaaS Product Messaging & Positioning
In 2023, your budget is going to be tight. Every dollar you spend on marketing needs to work hard, so every ad, email, and landing page needs to convert window shoppers into new customers. Your product positioning and messaging is incredibly important. And copy is the sneaky SaaS marketer's tool that is so often overlooked, but when done well, it will turn words into dollars for your startup. In this practical session, we'll dig into three easy ways you can improve your product messaging and positioning and how they flow into your messaging and customer facing copy. We'll also tear up four volunteers landing page copy in real-time to demonstrate how to apply what you've learned.
02:15 PM - 02:45 PM EDT
Building Your Demand Gen Engine for Repeatable, Scalable SaaS Growth
Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business. You’ll learn, why so many SaaS companies struggle to build a demand engine, a strategic way to increase marketing sophistication and 6 critical steps in a data-driven approach.
12:30 PM - 01:20 PM EDT
Food for Thought
A 30-minute deep conversation with someone at a conference will set you up for years to come!
Food for Thought is designed around connections and discussions. Meet cool, highly relevant people, learn from your peers who have already solved the issues you’re working on and share your learnings with others!
11:50 AM - 12:25 PM EDT
Growing and Scaling SaaS Enterprise Sales
Jane’s “I’ll try that!” experiment in software sales escalated into a 20+ year career. During this time she has guided teams through rebuilds, transitions, soaring wins, crushing losses, and everything in between. Whether it’s rebuilding the sales team at Active Network, creating the first sales team at Unbounce, or re-imaging the entire sales function at Trulioo, Jane loves the architecture behind high-performing teams. In 2021, her Enterprise team grew new customers by 89% and bookings by 233% YoY. Her talk will teach you: Scaling your team for hypergrowth globally, how to build teams with sizzle, when (and when not!) to hire for specific roles
and avoiding growing pains as you scale.
04:40 PM - 05:05 PM EDT
Tactical & Practical Company Building Lessons from Paddle, the SaaS Unicorn Taking on Stripe
Paddle is quite a non-traditional, forward-thinking tech company with a non-traditional Founder at its helm. Join Christian Owens, Founder & CEO Paddle, and Douglas Soltys, Editor-In-Chief at BetaKit as they talk about Paddle’s journey from 0 to $1.4B and the lessons, stories, and hard-won advice that comes along with building and scaling a SaaS business that serves SaaS businesses.
09:05 AM - 09:30 AM EDT
An Analysis on 23.2k SaaS Companies
As a leader in the SaaS, recurring revenue world, your job is always getting harder. Competition is increasing. Your customers are expecting more from you. The relative value of your features is declining. The strategies you’ve used to grow your company in the past aren’t going to work for you. You can either adapt to the new SaaS economy or fall behind.
Given these shifts and some unique and proprietary SaaS market data, Chief Strategy Officer at Paddle and Founder of Profitwell, Patrick Campbell will be showcasing the results of a deep study on what's shifted (and how you can thrive despite these challenges). Having seen inside more SaaS Companies than anyone else on the planet, Patrick will teach you a helpful framework to re-evaluate your retention strategy and increase your CLV (Customer Lifetime Value), who has accelerated in this new era and those who haven't (and what you can learn), a better understanding of where the SaaS market is heading and actionable takeaways from the data to implement.
November 16, 2022
03:20 PM - 03:55 PM EDT
CMO Panel: Scaling Revenue in 2023 & Beyond
Let’s talk to the CMOs at the helm of Canadian software staples: Clio and Unbounce. In this talk Marketing Leaders, Reagan Attle and Peter Housley will talk about how you can build a data-informed, repeatable system for reliably and predictably producing revenue, how they are building and structuring their marketing teams and what they are focusing on in 2023, and beyond.
03:20 PM - 03:55 PM EDT
SaaS Metrics 2.0 – A Field Guide to the Metrics that Matter Today
10 years ago, the hottest metrics for any SaaS company were revenue growth, customer retention, and LTV:CAC ratio. It was growth at all costs, chasing the magical T2D3 curve. While these metrics are still core, today’s entrepreneurs and investors are more sophisticated, and today’s world is very different. An expert panel – a SaaS researcher, a leading VC, and a top SaaS CFO – will give you practical, take-home guidance on the key metrics that are needed to understand and optimize your SaaS business today.