Event category: Growth
Events
November 15, 2023
02:25 PM - 03:00 PM EDT
How to Use Sales Data to Increase Revenue Without Hiring More Reps
This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team's performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.
01:40 PM - 02:15 PM EDT
Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business
"What does your company do?" It's a question that SaaS sellers and founders get asked so often. Yet it's one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer's language of pain and purpose.
01:40 PM - 02:15 PM EDT
How to Operationalize Customer Value to Maximize Product Growth
What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.
09:20 AM - 09:50 AM EDT
Why SaaS Metrics are Broken: Time for the Next Era Metrics Playbook?
SaaS metrics helped us understand the power of SaaS business models. With the right inputs, we could predict a company’s future (and invest accordingly). We’ve now grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a vertical SaaS, PLG, or usage-based company. How do we benchmark our CAC payback period, for example, if growth comes from our R&D investments rather than from sales & marketing? Of what value is LTV:CAC if we see 150%+ net dollar retention, making our LTV essentially limitless?
Kyle Poyar from OpenView will unpack the metrics playbook for this new era of software – and what you should aim for at each stage of growth.
November 17, 2021
10:40 AM - 11:20 AM EDT
Masterclass: Using Big Data to your Competitive Advantage
Whether you’re big, small or already at the top of your game, big data should be a critical piece of your growth strategy. How you use data and generate insights can make or break your five-year plan. This masterclass with FreshBooks’ Chief Data Officer, Mara Reiff, hosted by Georgian’s content editor Jessica Galang, will share both trends and tactical tips for using big data to your competitive advantage.
November 16, 2022
04:35 PM - 04:55 PM EDT
The Evolution of a Company & CEO Through Chapters of Growth
Over the last eight years, Toronto-based B2B software startup Loopio has grown from 3 Co-founders to a 280-person strong company boasting over 1,400 customers. From 3+ years of bootstrapping, to being VC-backed for another 3+ years, and most recently, their Private Equity investment ($252 million CAD), Co-founder & CEO Zak Hemraj has had to constantly evolve himself and the company. In this session, you’ll learn about Zak's key takeaways from each distinct chapter of growth, how he's had to evolve as a CEO, and some challenges & failures along the way.
10:35 AM - 11:05 AM EDT
A Recession, Lower Valuations, Investment Pullback. What’s A Founder to Do? Three Seasoned Investors Weigh In
The investment frenzy we all witnessed in the fall of 2021 has suddenly come to a standstill. Investors are pulling back the reigns to re-evaluate their portfolios and investing strategies. The fallout of this free-for-all has seen SaaS start-ups downsize and brace for lower valuations.
Many startup founders are asking: what’s the path to weather this economic downturn? We curated three seasoned investors to convey their perspectives on the state of the market and what this means for valuations, resource allocation and raising money during this precarious time.
01:45 PM - 02:20 PM EDT
An Inside Look at Canada’s Best Managed SaaS Company with $500 million in Revenue, Valued At Over $5B USD
At a time when many tech companies are either stalling their employment expansion plans or cutting jobs, this company has hired 500 people already, was recently recognized in the Globe and Mail’s 2022 Report of Canada’s Top Growing Companies for the fourth consecutive year, and has a valuation topping US$5-billion. This makes it one of Canada’s most valuable privately held or publicly traded technology companies.
Join Sean Silcoff, Tech Reporter for the Globe and Mail as he talks to Mike Wessinger, Co-Founder and Executive Chair at Pointclickcare. They’ll discuss: How Pointclickcare operates, how to run a healthy software business, their recent acquisitions and more.
November 17, 2022
04:05 PM - 04:35 PM EDT
Global Scale & Entering New Markets: Top Things to Consider
As your SaaS companies grows, it becomes increasingly important to identify expansion opportunities. Global expansion is a huge opportunity for revenue growth. But with many cultural, financial and practical differences to consider, global growth depends on careful strategy and commitment.
In this session, join executives at Hubspot, Clio and Stripe as they talk about their approaches, challenges and global expansion strategies. This session will cover everything from readiness, commitment and resources as well as measuring success and the return on investment.
