The whisper effect: How to find your customers in an age of noise

November 16, 2023 | 03:30 PM - 04:00 PM EDT

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  • November 16, 2023 | 03:30 PM - 04:00 PM EDT
  • BetaKit Keynote Stage



Founder and CEO



Every smart business leader is asking the same question right now: How do I find my customers when they, uh, don’t want to be found?

AI is flooding the internet with mediocre content, new competitors are popping up out of thin air every day, and your customers are turning on privacy settings to shut out the noise. And there is so much noise. Only a vanishingly small number of companies will be thoughtful and inventive enough to break through. In this eye-opening talk, Sarah Stockdale uses research and stories to show you how to sidestep the clamour to find your customers in places your competitors aren’t looking so you can build a brand that actually matters to them.