Event category: Growth

Events

November 16, 2022

02:30 PM - 03:10 PM EDT

Room 213/215 2022-11-16 40 MINS

Bootstrapping Your SaaS: The Path to Profitability

Investors are telling their founders to prepare for the worst. That it’ll be hard to raise money, even if you’re doing well. But you won’t have that problem as a profitable, bootstrapped SaaS founder. Bootstrappers were built for times like these.

We’re not saying Bootstrapping is better. There’s a time and place for both. But this session? Is 100% focused on Bootstrapping. Hear from the founders and CEOs of multi-million-dollar bootstrapped SaaS businesses. Learn what it takes to bootstrap your SaaS: the pros and cons, the scaling strategies and secrets. What does it really take to bootstrap a startup these days? Find out.

Moderator

WILLIAM JOHNSON

Founder

Vancouver Tech Journal

PAUL BURRIS

Co-Founder & CEO

PataBid

INGRID POLINI

CEO

SafetyDocs

BRUCE QI

Founder

Launchpad

02:30 PM - 03:10 PM EDT

Room 210 2022-11-16 40 MINS

Buying Companies to Fuel Growth: Secrets to a Successful Acquisition-Focused Growth Strategy

Acquisitions can generate tremendous value (and can add to your capabilities). But this approach to growth can be risky and if done poorly it can have huge negative consequences. Join this dynamic discussion and get a behind-the-scenes look at companies making acquisitions to fuel their growth. You’ll learn, the challenges of integrating products, companies, teams and cultures (and how to overcome them), what it took to close the deal, protecting and growing your asset after the deals close and how these acquisitions are impacting perceived valuations for the acquirers.

Moderator

NEELAM BRAR

Managing Director, Venture

Roynat Capital

MERYL ALMEIDA

Corporate Development

Inovia Capital

SHUBHAM DATTA

VP, Corporate Development & Ventures

Clio

SHIVALIKA HANDA

Partner

PwC

November 17, 2022

11:50 AM - 12:25 PM EDT

Room 210 2022-11-17 35 MINS

A Guide to SaaS Pricing: Everything You Need to Nail Your Pricing Strategy

You’re not spending enough time on pricing and packaging, and it’s hurting your growth. SaaS companies who routinely invest in pricing see sustainable revenue growth, increased expansion between packages and insights that drive strategic product roadmaps with features customers are willing to pay for. In this dynamic pricing session, experts from Shopify, Vidyard and Bessemer will teach you how to, understand pricing strategies to a T, change your pricing confidently, understand how to conduct a pricing analysis, the hype around usage-based pricing, identify how pricing strategies vary, depending on industry and segment your pricing.

Moderator

PATRICK CAMPBELL

Founder & CEO

ProfitWell

ALEEZA HASHMI

Investor

Bessemer Venture Partners

RIA BHAVNANI

Product Pricing & Monetization

Shopify

DIEGO VON SOHSTEN

Director of Product Management

Vidyard

November 16, 2022

02:30 PM - 03:10 PM EDT

Room 214 2022-11-16 40 MINS

Learning From Founder Failures

This session embraces entrepreneurial failures and fuckups, making them lessons that are taught and revered. We often like to talk about our successes, but what about the failures that led to them? Building and scaling a SaaS is far from easy. Learn how Alok Ahuja - CEO & Co-Founder of Trexity, dealt with mess-ups and mistakes with grace.

What if we were transparent about our own failures, not as some kind of performative vulnerability, but as an invitation to collectively de-stigmatize the messy process of lifelong learning?" —Rachel Alaia.

Moderator

ANDREA JOHNSON

Partner

Dentons

ALOK AHUJA

CEO & Co-Founder

Trexity

11:05 AM - 11:30 AM EDT

Canada Hall 1 2022-11-16 25 MINS

How to Troubleshoot Growth Going from $1M to $10M ARR

In the world of SaaS, it is common for sustaining growth to be more challenging than attaining initial traction. What do you do when you're trying to reach the next growth milestone, but nothing really seems to stick? Squeezing ad channels doesn't quite net the big, dramatic result in growth you were expecting. You're at a loss for what part of the market to focus on next. Slow or unexciting growth happens all the time, but there are ways that we can overcome the slowness and beat the "Slow SaaS ramp of death". In this talk, Asia Orangio, CEO and Founder of DemandMaven, will take you through the complete end-to-end process of how SaaS companies can find growth opportunities that may not seem so obvious. Plus, see a case study of how she helped her client take advantage of those growth opportunities and 10x their revenue.

ASIA ORANGIO

CEO & Founder

DemandMaven

12:00 PM - 12:50 PM EDT

Room 210 2022-11-16 50 MINS

Microsoft Accelerate Networking Lunch [AT CAPACITY]

The 3P’s to Unlock Exponential Growth and Maturity

Is your product ready to scale? Get the exclusive tips from Microsoft Canada Startups and SaaS experts on how to unlock exponential product & business growth.

12:00 PM - 12:50 PM EDT

Level 2 2022-11-16 50 MINS

Food for Thought

A 30-minute deep conversation with someone at a conference will set you up for years to come!

Food for Thought is designed around connections and discussions. Meet cool, highly relevant people, learn from your peers who have already solved the issues you’re working on and share your learnings with others!

09:30 AM - 09:55 AM EDT

Canada Hall 1 2022-11-16 25 MINS

Under the Radar Canadian SaaS Success Story: Growing a 8-figure SaaS business with Alison Taylor of Jane App

Alison Taylor, Co-Founder & Co-CEO at Jane, began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner.

In 2014, Ali and co-founder Trevor launched a new business called Jane. Jane is now being used by over 100,000 practitioners around the world to run their practice. In this unapologetic founder-focused talk, Ali will talk about Jane's story, growth, challenges, failures, successes, and more. She'll teach you Jane's unique growth model along with their approach to sales, support, and customer success as well as her lessons learned from growing a 8-figure product-led SaaS business.

ALISON TAYLOR

Co-Founder & Co-CEO

Jane

09:05 AM - 09:30 AM EDT

Canada Hall 1 2022-11-16 25 MINS

Scale Your SaaS Startup: Systems and Strategies That Will Take You to the Next Level

In this talk, Dan Martell, 5x SaaS founder, will teach you how to scale rapidly and improve your business operations and outcomes. But most importantly, he will show you how to grow your SaaS without the 100-hour work weeks or the founder stress. In other words, he'll teach you how to scale your SaaS business, fast, while avoiding founder burnout.

With over two decades of experience as a serial entrepreneur and founder, Dan Martell will teach you the secrets to work smarter, awhile growing your SaaS. He’ll dig into the practical steps that will allow you to start buying back time immediately, while also developing operating procedures and hiring practices that will ensure rapid and robust growth. Lastly, he will teach you how to invest in your newfound time wisely—at work and at home—so you keep building your empire while living your best life. Get unstuck, reclaim your freedom, and build your empire.

DAN MARTELL

SaaS Advisor + Investor