What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they’re sharing their personal experiences and emotions. They’re making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we’re part of something special.
How Influencer Marketing Helped Grow an 8-Figure SAAS Business Sustainably
November 16, 2023 | 02:15 PM - 02:50 PM EDT