Operator

Steve Toth

CEO & Chief Strategy Officer Notebook Agency

Steve Toth is an independent Consultant and creator of AI Notebook & SEO Notebook, two search strategy-focused newsletters with over 20,000+ subscribers combined. He has created award-winning strategies to rank #1 for multiple keywords with over 300,000 monthly searches. He has driven over 50 million clicks for FreshBooks.com, including a page that generated traffic valued at $50,000 per week.

In March 2020, Steve left FreshBooks, turning his former employer into a client. Two years later, Steve grew his consulting firm Notebook to over 1M in revenue. In 2022, Steve founded SEO IRL, Canada’s largest SEO conference, which takes place in Toronto each fall.

Canadian SaaS companies, including FreshBooks, MappedIn, Method:CRM, and Spellbook, trust Steve and his team to guide their SEO and AI search campaigns.

Previous Sessions @ SAAS NORTH

2025

Speaker

SEO’s Next Chapter: Why Truth Beats Traffic In The Age Of AI Search

November 6, 2025 • 02:05 PM - 02:35 PM

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2025 Agenda

Last Year’s Theme: Future-Proofing SaaS in the Age of AI

From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks to help you adapt, scale, and thrive with AI.

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OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE

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