Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business

November 15, 2023 | 01:40 PM - 02:15 PM EDT

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  • November 15, 2023 | 01:40 PM - 02:15 PM EDT
  • Room 210



Founder & Chief Sales Scientist

Cerebral Selling

“What does your company do?” It’s a question that SaaS sellers and founders get asked so often. Yet it’s one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer’s language of pain and purpose.