Event category: Breakouts

In 2023, your budget is going to be tight. Every dollar you spend on marketing needs to work hard, so every ad, email, and landing page needs to convert window shoppers into new customers. Your product positioning and messaging is incredibly important. And copy is the sneaky SaaS marketer's tool that is so often overlooked, but when done well, it will turn words into dollars for your startup. In this practical session, we'll dig into three easy ways you can improve your product messaging and positioning and how they flow into your messaging and customer facing copy. We'll also tear up four volunteers landing page copy in real-time to demonstrate how to apply what you've learned.

Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business. You’ll learn, why so many SaaS companies struggle to build a demand engine, a strategic way to increase marketing sophistication and 6 critical steps in a data-driven approach.

Jane’s “I’ll try that!” experiment in software sales escalated into a 20+ year career. During this time she has guided teams through rebuilds, transitions, soaring wins, crushing losses, and everything in between. Whether it’s rebuilding the sales team at Active Network, creating the first sales team at Unbounce, or re-imaging the entire sales function at Trulioo, Jane loves the architecture behind high-performing teams. In 2021, her Enterprise team grew new customers by 89% and bookings by 233% YoY. Her talk will teach you: Scaling your team for hypergrowth globally, how to build teams with sizzle, when (and when not!) to hire for specific roles
and avoiding growing pains as you scale.

Let’s talk to the CMOs at the helm of Canadian software staples: Clio and Unbounce. In this talk Marketing Leaders, Reagan Attle and Peter Housley will talk about how you can build a data-informed, repeatable system for reliably and predictably producing revenue, how they are building and structuring their marketing teams and what they are focusing on in 2023, and beyond.

10 years ago, the hottest metrics for any SaaS company were revenue growth, customer retention, and LTV:CAC ratio. It was growth at all costs, chasing the magical T2D3 curve. While these metrics are still core, today’s entrepreneurs and investors are more sophisticated, and today’s world is very different. An expert panel – a SaaS researcher, a leading VC, and a top SaaS CFO – will give you practical, take-home guidance on the key metrics that are needed to understand and optimize your SaaS business today.