Event category: Breakouts
Events
November 17, 2021
11:35 AM - 12:15 PM EDT
Your Pricing is Always On: How to Optimize Your SaaS Pricing Strategy
Striking the balance between profitability and a good customer experience is the most important thing when evaluating, or re-evaluating, your pricing strategy.
This session will cover the foundation of your pricing models by unpacking how to establish and understand your SaaS pricing strategy and goals, understand the evolution of the primary SaaS pricing models and the pros and cons of each, tips for designing your optimal SaaS pricing plan and strategy and determining what your SaaS offering is worth
10:40 AM - 11:20 AM EDT
Masterclass: Using Big Data to your Competitive Advantage
Whether you’re big, small or already at the top of your game, big data should be a critical piece of your growth strategy. How you use data and generate insights can make or break your five-year plan. This masterclass with FreshBooks’ Chief Data Officer, Mara Reiff, hosted by Georgian’s content editor Jessica Galang, will share both trends and tactical tips for using big data to your competitive advantage.
10:40 AM - 11:20 AM EDT
The Great Resignation: Attracting and Retaining Talent in Uncertain Times
The greatest challenge facing SaaS founders post-pandemic may have less to do with adjusting growth strategies and more to do with retaining team members, making them ‘talent poaching proof” and emulating a strong culture with hybrid/remote teams. People are not just changing jobs; they are shifting what they care about and leaving organizations that don’t meet expectations.
In this session, hear innovative examples of how top companies have: Built cultures that fuel engagement and where team members can find meaning in their contribution, build top talent initiatives and strategic leadership development plans to retain employees who can grow their careers within your company and created connection amongst remote and hybrid teams.
November 17, 2022
11:05 AM - 11:40 AM EDT
Pivoting From Recruitment to Retention: Employer Branding in a Down Economy
It's been a tough few months for tech employees, with a new round of layoffs hitting LinkedIn almost every week. While the instinct might be to lay low, this is exactly when brands need to double down — on their employees, job candidates, and customers. Shalina Patel, Senior Employer Brand Manager at Ada will share the importance of maintaining an authentic employer brand in times of crisis, and how it can drive business growth.
02:15 PM - 02:45 PM EDT
Where Do We Start? Prioritizing Your People Ops Roadmap
What gets prioritized when it comes to building your People & Culture function? Often things like culture, events, recruiting, and values. And those are GREAT. But what is missing? Often, the things that we skip over (or do too late) have the biggest impact on our organizations. Things like a defined organizational structure, a clear compensation philosophy, a deep commitment to DEI, and the tracking and sharing of People metrics. In this talk, VP of People at Loopio, Alexis MacDonald will share her lessons learned growing the Loopio team from 80 to 280 employees. She'll dive into the "less sexy, less talked about" People & Culture topics that drive impact.
November 16, 2022
01:45 PM - 02:20 PM EDT
An Inside Look at Canada’s Best Managed SaaS Company with $500 million in Revenue, Valued At Over $5B USD
At a time when many tech companies are either stalling their employment expansion plans or cutting jobs, this company has hired 500 people already, was recently recognized in the Globe and Mail’s 2022 Report of Canada’s Top Growing Companies for the fourth consecutive year, and has a valuation topping US$5-billion. This makes it one of Canada’s most valuable privately held or publicly traded technology companies.
Join Sean Silcoff, Tech Reporter for the Globe and Mail as he talks to Mike Wessinger, Co-Founder and Executive Chair at Pointclickcare. They’ll discuss: How Pointclickcare operates, how to run a healthy software business, their recent acquisitions and more.
November 17, 2022
02:55 PM - 03:30 PM EDT
The Things They Don’t Tell You When Buying & Selling Your SaaS
Hear from two CEOs + Founders who have recently exited and one Founder & CEO that bought a Saas. These Founder/CEOs will reflect on the process in the rear-view mirror. Let them help you build and broaden your frame of reference by sharing their own tales from the trenches.
You’ll hear, what goes into selling and buying a company, how and why founders decided to do it, what they wish they had known, their key learnings and what they would change, if you join another team, what it’s like to go from being in charge to being an employee? The emotional side of selling and what it’s like to walk away from something you put so much time and energy into building and what each founder learned from that experience of selling the company, how it helped them grow, and what you can learn looking at your own company’s journey.
02:55 PM - 03:30 PM EDT
The Product Led Sales Playbook
Dooly ranked No. 6 in the fastest-growing products list in 2022, ahead of other paragons of the PLG movement - ClickUp, Figma, Miro, Gong and Airtable. And Dooly's net revenue retention sits at an impressive 162%. How? Product Lead Sales (PLS).
More companies today are choosing to go Product-Led than ever before, but there’s a dirty little secret: The best PLG companies ALL have sales teams. And those top PLG companies have been practitioners of Product-Led Sales for a few years now, but education on the topic remains scarce. Until now.
Join, Co-Founder and CEO of Dooly, Kris Hartvigsen as he sits down with Sandy Mangat, Head of Marketing at Pocus to spill the tea on all things PLS.
02:55 PM - 03:30 PM EDT
Lessons Learned from First Time Founders
Dear first-time founder, starting and scaling a SaaS business is a true test of a person’s grit. Entrepreneurship is lonely. It's a difficult road full of ups and downs. Right away you are always asked to deal with what is most difficult.
A founder’s journey is a unique one. It can be stressful, an emotional rollercoaster – but also incredibly rewarding and fulfilling. In this session, we’ve gathered a handful of first-time founders to share what they’ve learned and are learning on their journey as they grow and scale their businesses.
