Event category: Tactical Breakouts

Events

Loading sessions…
11:05 AM – 11:50 AM
Nov 5 45 Minutes Room 213/215

Human-Centered AI: Tactical Strategies to Future-Proof Your SaaS 

AI is rewriting the SaaS playbook, making software development faster, cheaper, and more accessible than ever. But as AI tools multiply and evolve at breakneck speed, the challenge is not just adopting technology—it’s integrating AI in ways that amplify human skills and preserve meaningful work.

Join two SaaS veterans as they explore tactical strategies for weaving AI into workforce and product design without replacing the people who make your business thrive. From shifting customer service roles to success teams handling complex issues, to prioritizing AI-first automation before new hires, discover how to future-proof your SaaS company with a human-first approach. Learn how to stay ahead amid rapid AI churn, pick best-in-class tools wisely, and build AI-powered SaaS that balances automation with empathy, creativity, and real human insight.

If you want actionable advice grounded in real SaaS experience—how to adapt product strategies, tackle AI tool overload, and thrive in this new “services as software” era—this session is for you.

AI is rewriting the SaaS playbook, making software development faster, cheaper, and more accessible than ever. But as AI tools multiply and evolve at breakneck speed, the challenge is not just adopting technology—it’s integrating AI in ways that amplify human skills and preserve meaningful work.

Speakers

Bryan Altman

Mentor/Advisor
Entrepreneur

Miranda Lievers

Co-Founder & Advisor
Thinkific
03:20 PM – 03:55 PM
Nov 16 35 Minutes Room 210

Is Sustainability the Secret to SaaS Success in Times of Turbulence?

There’s been a major push in recent years from tech leaders toward sustainability. Leaders recognize that not only are sustainable businesses more profitable than conventional ones, but they also perform better during times of economic turbulence and uncertainty. A study from A.T. Kearney during The Great Recession tells us sustainable businesses outperformed their less-sustainable counterparts over a six-month period by 15% during the previous massive downturn.

SaaS businesses looking to survive and thrive in the future should focus on sustainability (if they aren’t already) to make their business calamity-proof. In this session, Michael Denham will sit down with Charles Assaf, Co-Founder & CEO at Novisto and Stephany Lapierre, Founder and CEO from Teal book to discuss ways leaders can create and execute a solid ESG (Environmental, Social and Governance) strategy. They’ll talk about:

There’s been a major push in recent years from tech leaders toward sustainability. Leaders recognize that not only are sustainable businesses more profitable than conventional ones, but they also perform better during times of economic turbulence and uncertainty. A study from A.T. Kearney during The Great Recession tells us sustainable businesses outperformed their less-sustainable counterparts over a six-month period by 15% during the previous massive downturn.

SaaS businesses looking to survive and thrive in the future should focus on sustainability (if they aren’t already) to make their business calamity-proof. In this session, Michael Denham will sit down with Charles Assaf, Co-Founder & CEO at Novisto and Stephany Lapierre, Founder and CEO from Teal book to discuss ways leaders can create and execute a solid ESG (Environmental, Social and Governance) strategy. They’ll talk about: how to develop an ESG strategy, why is it so important, what the benefits of a strong ESG strategy are, how to measure ESG performance and impact and more!

Moderator

Michael Denham

Vice Chairman, Commercial & Financial Markets
National Bank of Canada
Speaker

Charles Assaf

Co-Founder & CEO
Novisto
02:30 PM – 03:10 PM
Nov 16 40 Minutes Room 214

Learning From Founder Failures

This session embraces entrepreneurial failures and fuckups, making them lessons that are taught and revered. We often like to talk about our successes, but what about the failures that led to them? Building and scaling a SaaS is far from easy. Learn how Alok Ahuja – CEO & Co-Founder of Trexity, dealt with mess-ups and mistakes with grace.   

What if we were transparent about our own failures, not as some kind of performative vulnerability, but as an invitation to collectively de-stigmatize the messy process of lifelong learning?” —Rachel Alaia. 

This session embraces entrepreneurial failures and fuckups, making them lessons that are taught and revered. We often like to talk about our successes, but what about the failures that led to them? Building and scaling a SaaS is far from easy. Learn how Alok Ahuja – CEO & Co-Founder of Trexity, dealt with mess-ups and mistakes with grace.

What if we were transparent about our own failures, not as some kind of performative vulnerability, but as an invitation to collectively de-stigmatize the messy process of lifelong learning?” —Rachel Alaia.

Moderator

Andrea Johnson

Partner
Dentons
Speaker

Alok Ahuja

CEO & Co-Founder
Trexity
02:55 PM – 03:30 PM
Nov 17 35 Minutes Room 210

Lessons Learned from First Time Founders

Dear first-time founder, starting and scaling a SaaS business is a true test of a person’s grit. Entrepreneurship is lonely. It’s a difficult road full of ups and downs. Right away you are always asked to deal with what is most difficult.   

A founder’s journey is a unique one. It can be stressful, an emotional rollercoaster – but also incredibly rewarding and fulfilling. In this session, we’ve gathered a handful of first-time founders to share what they’ve learned and are learning on their journey as they grow and scale their businesses. 

Dear first-time founder, starting and scaling a SaaS business is a true test of a person’s grit. Entrepreneurship is lonely. It’s a difficult road full of ups and downs. Right away you are always asked to deal with what is most difficult.

A founder’s journey is a unique one. It can be stressful, an emotional rollercoaster – but also incredibly rewarding and fulfilling. In this session, we’ve gathered a handful of first-time founders to share what they’ve learned and are learning on their journey as they grow and scale their businesses.

Moderator

MELISSA ALLEN

Executive Director
League of Innovators
11:20 AM – 11:50 AM
Nov 16 30 Minutes Room 213/215

Life After Raising $25 Million in Series A

Join Co-Founder & CEO of Knak, Pierce Ujjainwalla, for an exclusive session on what to expect after successfully securing $25 million in Series A funding. Gain insights into the challenges, triumphs, and pivotal decisions that shape a company’s path post-Series A. You’ll hear about strategies, pivots, and lessons learned along the way, providing a roadmap for entrepreneurs and leaders navigating similar milestones.

Join Co-Founder & CEO of Knak, Pierce Ujjainwalla, for an exclusive session on what to expect after successfully securing $25 million in Series A funding. Gain insights into the challenges, triumphs, and pivotal decisions that shape a company’s path post-Series A. You’ll hear about strategies, pivots, and lessons learned along the way, providing a roadmap for entrepreneurs and leaders navigating similar milestones.

Moderator

William Johnson

Founder
Overstory, Vancouver Tech Journal
Speaker

Pierce Ujjainwalla

Co-Founder & CEO
Knak
03:10 PM – 03:50 PM
Nov 15 40 Minutes Room 210

Lightning Sessions: Master the Art of Measuring Your Biz

Join our trio of metric maestros as they dissect the puzzle of performance metrics, the gospel that data-centric teams reign supreme, and the not-so-sunny side of Business Intelligence. Gain insights into which metrics are your secret sauce for 2024, how you stack up against the competition, and arm yourself with the knowledge to sidestep the pitfalls that have been the death knell for many a BI initiative.

Join our trio of metric maestros as they dissect the puzzle of performance metrics, the gospel that data-centric teams reign supreme, and the not-so-sunny side of Business Intelligence. Gain insights into which metrics are your secret sauce for 2024, how you stack up against the competition, and arm yourself with the knowledge to sidestep the pitfalls that have been the death knell for many a BI initiative.

Speakers

Allan Wille

Co-Founder & CEO
Klipfolio

Chandrashekar Lsp

Managing Director
Zoho Canada

Lauren Thibodeau

Founder & Lead Advisor
SaaSCan
10:40 AM – 11:20 AM
Nov 17 40 Minutes Room 214

Masterclass: Using Big Data to your Competitive Advantage

Whether you’re big, small or already at the top of your game, big data should be a critical piece of your growth strategy. How you use data and generate insights can make or break your five-year plan. This masterclass with FreshBooks’ Chief Data Officer, Mara Reiff, hosted by Georgian’s content editor Jessica Galang, will share both trends and tactical tips for using big data to your competitive advantage.

Whether you’re big, small or already at the top of your game, big data should be a critical piece of your growth strategy. How you use data and generate insights can make or break your five-year plan. This masterclass with FreshBooks’ Chief Data Officer, Mara Reiff, hosted by Georgian’s content editor Jessica Galang, will share both trends and tactical tips for using big data to your competitive advantage.

Moderator

JESSICA GALANG

Content Editor
Georgian Partners
Speaker

Mara Reiff

Chief Operating Officer
FreshBooks
02:30 PM – 03:00 PM
Nov 14 30 Minutes Room 210

Mastering Global Compliance: Roadmapping Growth for Hyper-Regulated SaaS Success

In the hyper-regulated SaaS landscape, scaling your business requires a strategic roadmap that prioritizes compliance across various regions and countries. This guide offers essential tips on creating a workback plan from launch, ensuring your product meets global industry regulations, and overcoming common pitfalls. Whether you’re in fintech, healthcare, or any other regulated industry, these insights will help you navigate the complexities of compliance across borders with confidence.

In the hyper-regulated SaaS landscape, scaling your business requires a strategic roadmap that prioritizes compliance across various regions and countries. This guide offers essential tips on creating a workback plan from launch, ensuring your product meets global industry regulations, and overcoming common pitfalls. Whether you’re in fintech, healthcare, or any other regulated industry, these insights will help you navigate the complexities of compliance across borders with confidence.

Moderator

Meryeme Lahmami

Principal
Pender Ventures
Speakers

George Psiharis

Chief Operating Officer
AlayaCare

Christopher Wassenaar

Chief Compliance Officer & General Counsel
Plooto
11:05 AM – 11:40 AM
Nov 15 35 Minutes Room 214

Metrics That Matter: A No-BS Guide to Data-Driven Productivity

Drowning in data but thirsting for insights? Cut through the noise with Joseph Fung, a seasoned tech entrepreneur with over two decades of experience. In this session, he’ll break down how to zero in on the metrics that actually drive success for your startup. Learn tactical tips like how to differentiate noise from actionable KPIs, the art of delegating metrics across your team, and techniques for connecting metrics to strategy. You’ll walk away with a clear understanding of how to identify meaningful metrics, how to bootstrap your business intelligence infrastructure, and how to make data-driven decisions that matter. No fluff, just actionable tips tailored for startup leaders.

Drowning in data but thirsting for insights? Cut through the noise with Joseph Fung, a seasoned tech entrepreneur with over two decades of experience. In this session, he’ll break down how to zero in on the metrics that actually drive success for your startup. Learn tactical tips like how to differentiate noise from actionable KPIs, the art of delegating metrics across your team, and techniques for connecting metrics to strategy. You’ll walk away with a clear understanding of how to identify meaningful metrics, how to bootstrap your business intelligence infrastructure, and how to make data-driven decisions that matter. No fluff, just actionable tips tailored for startup leaders.

Speaker

Joseph Fung

CEO
Uvaro