Event category: Tactical Breakouts

Startups are rollercoasters. CEOs and leaders face extreme highs and lows. A veteran CFO, VC, and coach, Mark MacLeod has seen it all. Failure is expected, but personal failure shouldn't be. Happy, healthy leaders build lasting companies. Mark shares strategic insights and practical habits for sustainable success in this talk.

Based on exclusive interviews with 50 of Canada's best late-stage founders--including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) -- Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.

Gain valuable insights and learn from accomplished leaders and industry experts who have excelled in niche markets. This session provides aspiring entrepreneurs and seasoned professionals with the knowledge and tools required to succeed in the dynamic landscape of vertical SaaS. You'll discover everything from market research and product development to customer acquisition and growth hacking. With actionable advice and stories of success, this session equips you to build a thriving company and achieve your goals in the world of vertical SaaS.

This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team's performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.

This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.

"What does your company do?" It's a question that SaaS sellers and founders get asked so often. Yet it's one that so many of us fail to answer with the simplicity, authenticity, and conviction needed to convert modern buyers. Meanwhile, your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions. So if you want to avoid getting lost in a sea of sameness, your pitch needs to resonate with lightning-fast emotional precision! In this session, David Priemer, founder of Cerebral Selling and author of the bestselling book, Sell The Way You Buy, will share high-conversion tactics for translating your narrative of solutions and benefits to the customer's language of pain and purpose.

Join Jordan Hill, Founder of Growth Partners and startup CFO, as he unveils the roadmap for VC-backed startups scaling from $1m to $10m ARR. The presentation will cover best practices from Finance and RevOps, such as: key scaling metrics, leading indicators for revenue and cash flow, and managing the "Lead to Cash" strategy. You will depart with five immediate, actionable steps to help manage your startup's growth. This is an essential session for startups aspiring for robust financial growth.

What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.

You might get the opportunity once in your career to build what can truly be a VC-backed company.   What metrics suggest that you have a venture-scalable company? Why do some early-stage ventures fail to grow beyond seed-stage? 

In this session you’ll hear learnings from very fast-growing companies that have successfully moved from bootstrapped to VC-backed.