How to Operationalize Customer Value to Maximize Product Growth

November 15, 2023 | 01:55 PM - 02:30 PM EDT

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  • November 15, 2023 | 01:55 PM - 02:30 PM EDT
  • Room 210

What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs — not only to fuel product growth and drive revenue, but also to better equip your team.

How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers — a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.

In this talk, you’ll learn:

  • How identifying your best customers unlocks your product growth strategy.
  • How to use what customers value to reverse engineer your ideal product experience.
  • How to identify your leading indicators of success (which will more effectively influence your lagging KPIs like your free/trial to paid % & MRR growth).
  • How to spot the success gaps in your customer’s experience making it super actionable for your team.