Operator

Jess Petrella

Director of Product Marketing Unbounce

Jess Petrella is the Director of Product Marketing at Unbounce, a leader in AI for marketing. She has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies, product positioning, and experimental PLG. Prior to Unbounce Jess led a SaaS marketing and sales team at a pre-seed startup to achieve 20% MOM revenue growth which led to their first funding round.

Previous Sessions @ SAAS NORTH

2023

Speaker

Practical Product Positioning: A foolproof framework for nailing your SaaS positioning

November 15, 2023 • 02:25 PM - 03:00 PM

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2025 Agenda

Last Year’s Theme: Future-Proofing SaaS in the Age of AI

From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks to help you adapt, scale, and thrive with AI.

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OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE

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