Event category: Tactical Breakouts
Events
From Ideation to Impact: Zapier’s Playbook for Building AI Products
An in-depth look into how Zapier navigates the complexities of AI development. Reid Robinson, Lead Product Manager of AI at Zapier, will cover Zapier’s end-to-end approach to creating AI-driven features and products, offering actionable insights on effectively integrating AI into your SaaS product roadmap. You’ll also learn how to identify and prioritize the data crucial for building impactful AI features and products. Additionally, we’ll explore practical ways to weave AI into your existing product development process.
An in-depth look into how Zapier navigates the complexities of AI development. Reid Robinson, Lead Product Manager of AI at Zapier, will cover Zapier’s end-to-end approach to creating AI-driven features and products, offering actionable insights on effectively integrating AI into your SaaS product roadmap. You’ll also learn how to identify and prioritize the data crucial for building impactful AI features and products. Additionally, we’ll explore practical ways to weave AI into your existing product development process.
From Startup to Scale-up: Expert Advice on Efficiently Scaling a Tech Company
Jacob will explore how he has built and led teams as an internal operator and now as an external recruiter. He has successfully hired over 2000 employees for various startups and continues to recruit hundreds more as a “consultative recruiter for tech”.
The journey of scaling up from 5 to 25, 25 to 50, and beyond all have their own unique challenges and triumphs. In this session, you’ll learn when to bring on your first HR professional, how to effectively leverage your network, what to look for in your key hires and how to minimize churn as you scale up.
Jacob will explore how he has built and led teams as an internal operator and now as an external recruiter. He has successfully hired over 2000 employees for various startups and continues to recruit hundreds more as a “consultative recruiter for tech”.
The journey of scaling up from 5 to 25, 25 to 50, and beyond all have their own unique challenges and triumphs. In this session, you’ll learn when to bring on your first HR professional, how to effectively leverage your network, what to look for in your key hires and how to minimize churn as you scale up.
Growing and Scaling SaaS Enterprise Sales
Jane’s “I’ll try that!” experiment in software sales escalated into a 20+ year career. During this time she has guided teams through rebuilds, transitions, soaring wins, crushing losses, and everything in between. Whether it’s rebuilding the sales team at Active Network, creating the first sales team at Unbounce, or re-imaging the entire sales function at Trulioo, Jane loves the architecture behind high-performing teams. In 2021, her Enterprise team grew new customers by 89% and bookings by 233% YoY. Her talk will teach you:
Jane’s “I’ll try that!” experiment in software sales escalated into a 20+ year career. During this time she has guided teams through rebuilds, transitions, soaring wins, crushing losses, and everything in between. Whether it’s rebuilding the sales team at Active Network, creating the first sales team at Unbounce, or re-imaging the entire sales function at Trulioo, Jane loves the architecture behind high-performing teams. In 2021, her Enterprise team grew new customers by 89% and bookings by 233% YoY. Her talk will teach you: Scaling your team for hypergrowth globally, how to build teams with sizzle, when (and when not!) to hire for specific roles
and avoiding growing pains as you scale.
How Fellow App Prepared for its $24 Million Series A Fundraise
Canadian companies are raising growth rounds left and right, and it’s so exciting to see Fellow’s $24 million Series A round added to that list. While COVID-19 tailwinds helped the company close a round in just two weeks, Aydin, CEO and co-founder (and 6x SAAS NORTH emcee) credits the company’s intense 30-day preparation process as a huge factor in their success. Take a look inside how Fellow prepared for its Series A fundraise and learn the steps that you can follow too.
Canadian companies are raising growth rounds left and right, and it’s so exciting to see Fellow’s $24 million Series A round added to that list. While COVID-19 tailwinds helped the company close a round in just two weeks, Aydin, CEO and co-founder (and 6x SAAS NORTH emcee) credits the company’s intense 30-day preparation process as a huge factor in their success. Take a look inside how Fellow prepared for its Series A fundraise and learn the steps that you can follow too.
How Influencer Marketing Helped Grow an 8-Figure SaaS Business Sustainably
What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they’re sharing their personal experiences and emotions. They’re making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we’re part of something special.
What sets influencer marketing apart is the emotional connection it creates. Influencers are not just promoting a product or service, and they’re sharing their personal experiences and emotions. They’re making a connection with their followers and creating a sense of community. And when we see someone we admire and trust using a product or service, it creates an emotional response in us. It makes us feel like we’re part of something special.
How to Build a Product & Category in Parallel
Achieving product-market fit is the ultimate goal for startups and also scale-ups looking to launch new product lines. But what comes first: the product or the market? This session will cover how to bring customers, market and product development together into one cohesive and cross-functional strategy that will accelerate your go-to-market and maximize your chance of success. Tamara and Chris will share lessons and tactics from their own experience building a product and category in parallel as they transitioned Unbounce from a landing page builder to a multi-product conversion intelligence platform.
Achieving product-market fit is the ultimate goal for startups and also scale-ups looking to launch new product lines. But what comes first: the product or the market? This session will cover how to bring customers, market and product development together into one cohesive and cross-functional strategy that will accelerate your go-to-market and maximize your chance of success. Tamara and Chris will share lessons and tactics from their own experience building a product and category in parallel as they transitioned Unbounce from a landing page builder to a multi-product conversion intelligence platform.
How To Find Your Investor Soulmate and Raise Your Series A, B and Beyond
You might get the opportunity once in your career to build what can truly be a VC-backed company. What metrics suggest that you have a venture-scalable company? Why do some early-stage ventures fail to grow beyond seed-stage?
In this session you’ll hear learnings from very fast-growing companies that have successfully moved from bootstrapped to VC-backed.
You might get the opportunity once in your career to build what can truly be a VC-backed company. What metrics suggest that you have a venture-scalable company? Why do some early-stage ventures fail to grow beyond seed-stage?
In this session you’ll hear learnings from very fast-growing companies that have successfully moved from bootstrapped to VC-backed.
How to Operationalize Customer Value to Maximize Product Growth
What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs — not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers — a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.
In this talk, you’ll learn:
What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs — not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers — a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.
How to Use Sales Data to Increase Revenue Without Hiring More Reps
This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team’s performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.
This presentation is perfect for founders and sales leaders who are looking to take their sales performance to the next level. We will cover what key metrics sales teams need to track to ensure they operate at peak performance. Additionally, we will focus on how to analyze sales data to improve your team’s performance and share strategies on how to make data-driven decisions and use this data to increase revenue. By the end of this presentation, you will have a solid understanding of how to use sales data to increase revenue without hiring more reps and actionable resources that you can use once you get back to the office.
