The ABCs of Partnerships in B2B SaaS

November 18, 2021 | 02:05 PM - 02:45 PM EDT

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  • November 18, 2021 | 02:05 PM - 02:45 PM EDT
  • Room 213/215

Moderator

STEF REID

Director of Marketing

L-Spark

Speakers

NICOLETTE LOPES

Lead Channel Partner Manager

PartnerStack

RIAZ SIDI

Founder and CEO

AdPuzl

TYRONE LINGLEY

Head of Partnerships

Ally.io

The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.