True Cotton is an Ambassador Program Specialist – Discovery & Engagement Lead at Jane, an online platform for health and wellness practitioners. At Jane, she leads strategic discovery planning, identifies and engages top prospects, and oversees the onboarding and training of ambassadors. True excels in managing relationships, coordinating sponsorships, and driving engagement, with a focus on building vibrant communities and ensuring the success of each Ambassador.
True has navigated diverse industries, including retail and healthcare, consistently placing a “people first” approach at the core of her leadership philosophy. In her senior store leadership roles, she championed community-centric strategies, integrated ambassador onboarding, and drove engagement initiatives, which enhanced customer experiences and fostered a collaborative team culture.
Her background in kinesiology and experience in the Allied Health Community enhance her ability to relate to the challenges faced by patient-facing practitioners and practice owners. True’s personal experience as a kinesiologist and clinic manager, enable her to effectively select and connect with top Allied Health Care Practitioners, ensuring they feel valued and empowered as Jane Ambassadors.
True thrives on sharing her expertise in creating effective Ambassador Programs, facilitating connection and collaboration, and ensuring team success. Outside of work, she enjoys time in Alberta’s Rockies with friends and family and is passionate about teaching yoga and HIIT classes.
