Event category: BetaKit Keynote Stage
Events
November 13, 2024
01:45 PM - 02:15 PM EDT
Unleashing the Power of Gen AI: Driving Collaboration and Decision-Making
Join Stephany Lapierre (Founder & CEO, TealBook) for a fireside chat as we explore how Generative AI (Gen AI) is revolutionizing the way organizations collaborate and make decisions. We will delve into specific use cases where AI is breaking down silos between departments, such as IT and procurement, by creating a unified data foundation. By leveraging AI's capabilities, organizations can quickly generate actionable insights and facilitate seamless information sharing. Attendees will gain a comprehensive understanding of how to harness the power of Gen AI to drive operational efficiency, improve decision quality, and unlock new opportunities for growth.
12:40 PM - 01:15 PM EDT
PITCHFEST Round 1
It’s baaaaaaack! Brace yourself for the ultimate showdown as Pitchfest takes to the stage and spotlights some incredible companies who will pitch to our panel of investors. Who will make it through to compete for the grand prize?
09:45 AM - 10:15 AM EDT
Hustle Hard, Sell Smart
Understand the hustle and what it means to sell effectively by hiring (and firing) well, leveraging the right tools, and a gut check on how fierce your sales function really is. Hear the raw and real journey of one saavy SaaS startup founder, from the inception of their idea to its impact, as they share challenges, triumphs, and invaluable lessons, along with the sales strategies driving their success.
09:15 AM - 09:45 AM EDT
Failure IS an Option – the Story of Sampler
Douglas Soltys from BetaKit sits down with former Sampler CEO and founder Marie Chevrier Schwartz for an intimate conversation where they discuss the rise and fall of Sampler, lessons learned, and the mental stamina needed to navigate a perfect storm. Promised to be a raw, real, and thought-provoking conversation, we'll learn that "failure is an option," and that defining "failure" may be key to our success.
08:45 AM - 09:15 AM EDT
Scaling SaaS Growth: Proven Marketing Strategies from a Serial Entrepreneur
In this action-packed session, Neil Patel, the driving force behind SaaS giants like Ubersuggest, will reveal the exact strategies that power sustainable growth for SaaS businesses. Drawing on real-world experience, Neil will break down how to identify the right Total Addressable Market (TAM), mastering customer acquisition and retention through SEO. This session will arm you with the playbook for scaling your SaaS business.
08:30 AM - 08:45 AM EDT
Welcome Remarks
We’re kicking SAAS NORTH off with our Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!
November 16, 2023
09:15 AM - 09:40 AM EDT
Scaling Up and Achieving Success
When it comes to taking your company to the next level, scaling up comes with its own set of challenges and roadblocks. Overcoming these obstacles is imperative to achieve long-term success. One important aspect to consider is maintaining a strong company culture. Rapid expansion can often dilute a company's values and principles, so taking steps to prevent this is vital to ensure continuity. Additionally, adopting a customer-centric approach is a game-changer. Prioritizing your customers' needs and preferences is crucial in building a loyal customer base and achieving sustainable growth. Lastly, building high-performing teams and embodying effective leadership qualities is vital for a successful scaling journey. Doing so can set you up for success and achieve your growth goals.
