Event category: BetaKit Keynote Stage
Events
November 15, 2023
09:20 AM - 09:50 AM EDT
Why SaaS Metrics are Broken: Time for the Next Era Metrics Playbook?
SaaS metrics helped us understand the power of SaaS business models. With the right inputs, we could predict a company’s future (and invest accordingly). We’ve now grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a vertical SaaS, PLG, or usage-based company. How do we benchmark our CAC payback period, for example, if growth comes from our R&D investments rather than from sales & marketing? Of what value is LTV:CAC if we see 150%+ net dollar retention, making our LTV essentially limitless?
Kyle Poyar from OpenView will unpack the metrics playbook for this new era of software – and what you should aim for at each stage of growth.
November 16, 2023
03:05 PM - 03:30 PM EDT
Navigating Enterprise Sales in the AI Era: Startup Lessons from Success and Failure
In today's challenging economic landscape, enterprise sales present formidable hurdles. When it comes to marketing AI-based technology, the stakes are even higher. This presentation delves into the intricate world of selling AI solutions to enterprises, offering essential do's and don'ts to successfully navigate this complex terrain and achieve sustainable growth in an evolving market.
November 15, 2023
08:45 AM - 08:55 AM EDT
Opening Remarks
Join us as we kick off SAAS NORTH 2023 with a handpicked group of influential founders and business leaders. Get ready to engage with speakers who are waiting to share their valuable advice, hard-earned lessons, and the latest groundbreaking innovations.
03:15 PM - 03:55 PM EDT
Round-Up of Canadian Soonicorns
We have had an unprecedented run of Canadian unicorns in the last 18 months. We all heard about these great organizations – they had been putting in the work for YEARS but were often under-celebrated until they finally got anointed with their Unicorn valuation, often due to foreign investment.
Are we going to wait another 5 years to acknowledge the next great wave of Canadian Unicorns that are already being built right here in Canada now? We say no!
SAAS NORTH is proud to round-up a select panel of ‘Soonicorns’ on the BetaKit Stage in 2021. You don’t need to wait to celebrate these Canadian Soonicorns – and you will remember that you saw them on stage at SAAS NORTH! Join them to learn about the strategic growth and scaling plans that are helping drive the trajectory of these soon-to-be-unicorns.
03:05 PM - 03:15 PM EDT
AWS PitchFest Final Throwdown
The 4th annual SAAS NORTH PitchFest presented by AWS is back for another epic year! This year we expect up to 100 companies to apply – but only 8 finalists will be selected by our judges to pitch live at SAAS NORTH!
At SAAS NORTH, four of the finalists will present to the official SAAS NORTH judging panel each day, in front of the SAAS NORTH audience. A winner from day one and two will be selected, culminating in an exciting grand-finale at the end of Day 2. The two winners will compete head-to-head in a dramatic winner-takes-all rapid pitch-off!
The SAAS NORTH audience of leading SaaS investors and entrepreneurs will decide the grand prize winner by live people’s choice voting!
12:20 PM - 01:05 PM EDT
AWS PitchFest – Round 2
The 4th annual SAAS NORTH PitchFest presented by AWS is back for another epic year! This year we expect up to 100 companies to apply – but only 8 finalists will be selected by our judges to pitch live at SAAS NORTH!
At SAAS NORTH, four of the finalists will present to the official SAAS NORTH judging panel each day, in front of the SAAS NORTH audience. A winner from day one and two will be selected, culminating in an exciting grand-finale at the end of Day 2. The two winners will compete head-to-head in a dramatic winner-takes-all rapid pitch-off!
The SAAS NORTH audience of leading SaaS investors and entrepreneurs will decide the grand prize winner by live people’s choice voting!
09:30 AM - 10:00 AM EDT
Lessons From Carol Leaman: Optimizing a Revenue First Growth Strategy
Carol Leaman isn’t your typical leader. She’s driving a revolutionary approach to employee knowledge, but she’s also a doors-open, come-see-me-anytime kind of executive. Join us for this intimate fireside chat where Carol shares her insights on what is true for growth revenue at different stages in the life of the business at – $0 – $10M, $10M – $30M and then $30M – $100M. She will share tips and lessons learned along the way.
