Event category: BetaKit Keynote Stage

Climb into the metaphorical hot tub with a crew of SaaS legends as they time-jump through the industry's biggest moments—past and future. From bootstrapped beginnings and bubble bursts to billion-dollar exits, these veterans have seen it all... and they're not done yet.

In this candid, wisdom-packed session, our all-star panel reflects on the pivotal moves, painful lessons, and unexpected wins that shaped today’s SaaS landscape—then fast-forwards into an AI-powered future to share where they believe the real opportunities (and risks) lie next.

Expect war stories, hot takes, and a few predictions you’ll wish you wrote down.

Can you build the future in real time? One fearless builder is about to try—live. Watch Hai Nghiem from the AGI Ventures Canada as he codes, creates, and iterates at lightning speed by using vibe coding tools like Claude Code, v0, Figma Make, Cursor and more. This isn’t just a demo—it’s a real-time look at how ideas can go from “what if” to “what’s next” in minutes. No slides. No fluff. Just pure innovation, unfolding live.

Welcome to SAAS NORTH 2025—where ambition meets acceleration. In this high-energy opening keynote, we take a bold look at the forces reshaping the SaaS landscape: the AI arms race, shifting capital markets, leaner teams, and the ever-hungry need to differentiate. You’ll hear what’s actually working, what’s fading fast, and how to seize the opportunities AI unlocks—from product to pricing. This is your wake-up call and your rally cry: it's time to challenge assumptions, rethink what growth looks like, and gear up for the next chapter of SaaS success.

Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!

We’re kicking off the 10th anniversary of SAAS NORTH with our Saasiest Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!