Event category: BetaKit Keynote Stage
Events
Trust as Currency: How to Capture and Retain Market Share
Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.
Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.
Under the Radar Canadian SaaS Success Story: Growing a 8-figure SaaS business with Alison Taylor of Jane App
Alison Taylor, Co-Founder & Co-CEO at Jane, began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner.
In 2014, Ali and co-founder Trevor launched a new business called Jane. Jane is now being used by over 100,000 practitioners around the world to run their practice. In this unapologetic founder-focused talk, Ali will talk about Jane’s story, growth, challenges, failures, successes, and more. She’ll teach you Jane’s unique growth model along with their approach to sales, support, and customer success as well as her lessons learned from growing a 8-figure product-led SaaS business.
Alison Taylor, Co-Founder & Co-CEO at Jane, began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner.
In 2014, Ali and co-founder Trevor launched a new business called Jane. Jane is now being used by over 100,000 practitioners around the world to run their practice. In this unapologetic founder-focused talk, Ali will talk about Jane’s story, growth, challenges, failures, successes, and more. She’ll teach you Jane’s unique growth model along with their approach to sales, support, and customer success as well as her lessons learned from growing a 8-figure product-led SaaS business.
Unleashing the Power of Gen AI: Driving Collaboration and Decision-Making
Join Stephany Lapierre (Founder & CEO, TealBook) for a fireside chat as we explore how Generative AI (Gen AI) is revolutionizing the way organizations collaborate and make decisions. We will delve into specific use cases where AI is breaking down silos between departments, such as IT and procurement, by creating a unified data foundation. By leveraging AI’s capabilities, organizations can quickly generate actionable insights and facilitate seamless information sharing. Attendees will gain a comprehensive understanding of how to harness the power of Gen AI to drive operational efficiency, improve decision quality, and unlock new opportunities for growth.
Join Stephany Lapierre (Founder & CEO, TealBook) for a fireside chat as we explore how Generative AI (Gen AI) is revolutionizing the way organizations collaborate and make decisions. We will delve into specific use cases where AI is breaking down silos between departments, such as IT and procurement, by creating a unified data foundation. By leveraging AI’s capabilities, organizations can quickly generate actionable insights and facilitate seamless information sharing. Attendees will gain a comprehensive understanding of how to harness the power of Gen AI to drive operational efficiency, improve decision quality, and unlock new opportunities for growth.
Up Close and Personal with Janet Bannister
Join us for an exclusive conversation with the renowned Janet Bannister as she delves into her remarkable career, reveals the intricacies of the investor journey, and shares invaluable tips for founders navigating their own paths. This insightful dialogue is packed with tactical advice, heartfelt empathy, and actionable strategies. Don’t miss out on this must-hear session!
Join us for an exclusive conversation with the renowned Janet Bannister as she delves into her remarkable career, reveals the intricacies of the investor journey, and shares invaluable tips for founders navigating their own paths. This insightful dialogue is packed with tactical advice, heartfelt empathy, and actionable strategies. Don’t miss out on this must-hear session!
Welcome Remarks
We’re kicking SAAS NORTH off with our Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!
We’re kicking SAAS NORTH off with our Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!
When Unicorns Fly: Billion Dollar Lessons from the Inside
Canada’s tech landscape is buzzing with venture financing and a record number of unicorns popping up. Here from inside Canada growing stable of unicorns: how they got there, critical lessons learned, new challenges and practical perspectives to help fellow SaaS leaders bust into the unicorn stable.
Canada’s tech landscape is buzzing with venture financing and a record number of unicorns popping up. Here from inside Canada growing stable of unicorns: how they got there, critical lessons learned, new challenges and practical perspectives to help fellow SaaS leaders bust into the unicorn stable.
Why Every SaaS Organization Will Be a Fintech Company
In the next decade, it has been predicted that nearly every company will significantly boost revenue by offering new financial services. In this session you’ll hear from three fast-growing SaaS companies, Hopper, Lightspeed and Ceridian, and learn how they have taken advantage of customer needs to add new financial services and drive explosive revenue growth.
In the next decade, it has been predicted that nearly every company will significantly boost revenue by offering new financial services. In this session you’ll hear from three fast-growing SaaS companies, Hopper, Lightspeed and Ceridian, and learn how they have taken advantage of customer needs to add new financial services and drive explosive revenue growth.
