Event category: BetaKit Keynote Stage
Events
November 16, 2022
11:05 AM - 11:30 AM EDT
How to Troubleshoot Growth Going from $1M to $10M ARR
In the world of SaaS, it is common for sustaining growth to be more challenging than attaining initial traction. What do you do when you're trying to reach the next growth milestone, but nothing really seems to stick? Squeezing ad channels doesn't quite net the big, dramatic result in growth you were expecting. You're at a loss for what part of the market to focus on next. Slow or unexciting growth happens all the time, but there are ways that we can overcome the slowness and beat the "Slow SaaS ramp of death". In this talk, Asia Orangio, CEO and Founder of DemandMaven, will take you through the complete end-to-end process of how SaaS companies can find growth opportunities that may not seem so obvious. Plus, see a case study of how she helped her client take advantage of those growth opportunities and 10x their revenue.
11:30 AM - 11:50 AM EDT
Founder Story Untold: Getting Acquired by A Publicly Traded SaaS Giant
In April of 2021, Autodesk, the publicly traded software company announced that it acquired Upchain, a Toronto-based startup offering a cloud-based product life cycle management (PLM) service.
In this behind-the-scenes tell-all from tech entrepreneur, John Laslavic, you’ll hear the learnings on how John built (and eventually sold) Upchain: what worked, what didn’t, and what he would do differently, building, scaling and ultimately getting acquired.
November 17, 2022
10:05 AM - 10:35 AM EDT
Navigating the Hard Parts of Change Management
You’ve made the very challenging decision to downsize your workforce. It wasn’t easy. But nonetheless, here you are, preparing to lay off a percentage of your staff. You know, if this process isn’t handled properly, it could cause a huge disruption to your Saas business (and affect more folks down the road).
More than 81,000 people have been laid off from the tech sector worldwide this year, including thousands at Canadian companies, and further cutbacks are likely. As a Founder/CEO or senior operator, how can you navigate big, tricky changes (such as downsizing) and how can you gracefully overcome obstacles that set you up for success in the long term?
Join Founders, Miranda Lievers, Co-Founder and COO at Thinkific and Kris Hartvigsen, CEO + Founder at Dooly as they have a candid conversation about their layoffs. They’ll talk about what they went through, how they did it, what they regret looking back, the advice they’d give to other founders and exec teams, and more.
November 16, 2022
09:30 AM - 09:55 AM EDT
Under the Radar Canadian SaaS Success Story: Growing a 8-figure SaaS business with Alison Taylor of Jane App
Alison Taylor, Co-Founder & Co-CEO at Jane, began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner.
In 2014, Ali and co-founder Trevor launched a new business called Jane. Jane is now being used by over 100,000 practitioners around the world to run their practice. In this unapologetic founder-focused talk, Ali will talk about Jane's story, growth, challenges, failures, successes, and more. She'll teach you Jane's unique growth model along with their approach to sales, support, and customer success as well as her lessons learned from growing a 8-figure product-led SaaS business.
09:05 AM - 09:30 AM EDT
Scale Your SaaS Startup: Systems and Strategies That Will Take You to the Next Level
In this talk, Dan Martell, 5x SaaS founder, will teach you how to scale rapidly and improve your business operations and outcomes. But most importantly, he will show you how to grow your SaaS without the 100-hour work weeks or the founder stress. In other words, he'll teach you how to scale your SaaS business, fast, while avoiding founder burnout.
With over two decades of experience as a serial entrepreneur and founder, Dan Martell will teach you the secrets to work smarter, awhile growing your SaaS. He’ll dig into the practical steps that will allow you to start buying back time immediately, while also developing operating procedures and hiring practices that will ensure rapid and robust growth. Lastly, he will teach you how to invest in your newfound time wisely—at work and at home—so you keep building your empire while living your best life. Get unstuck, reclaim your freedom, and build your empire.
08:40 AM - 09:05 AM EDT
Why You Need PLG in A Recession
The PLG movement gained prominence during the boom times. But it’s even more relevant today amid a recession. This is because PLG can deliver CAC-efficient growth, while also reducing costs across your company. Get the PLG playbook to help you navigate the downturn from Blake Bartlett, software VC and the guy who coined the term “product-led growth” way back in 2016.
