Event category: BetaKit Keynote Stage

Successful bootstrapped companies are very uncommon in the tech world. In this keynote, Simon De Baene explains how he grew his small IT service company into Workleap, an employee experience SaaS generating more than 100M$ ARR without any outside funding. It is an humble story about courage, mistakes, pivots and a lot of patience. It will show you how it’s possible to go against the current, forge your own path and do extremely well.

Every smart business leader is asking the same question right now: How do I find my customers when they, uh, don't want to be found?

AI is flooding the internet with mediocre content, new competitors are popping up out of thin air every day, and your customers are turning on privacy settings to shut out the noise. And there is so much noise. Only a vanishingly small number of companies will be thoughtful and inventive enough to break through. In this eye-opening talk, Sarah Stockdale uses research and stories to show you how to sidestep the clamour to find your customers in places your competitors aren't looking so you can build a brand that actually matters to them.

Fewer deals in the pipeline. Greater budget scrutiny. More due diligence during RFIs. It’s the perfect recipe for much more competitive deals. Not a shocker. The problem? Businesses don’t have the strategies and processes in place to effectively beat the competition. In this session, Jason Smith, CEO and Co-founder of Klue, will share the tactics you need to squeeze every dollar of pipeline into your pocket, and not your competitors.