Event category: BetaKit Keynote Stage

Events

November 14, 2024

03:20 PM - 03:50 PM EDT

BetaKit Keynote Stage 2024-11-14 30 MINS

The Masked Investor

Get ready for "The Masked Investor" – where one disguised investor spills the unfiltered truth, from working with VCs and avoiding founder pitfalls to the secrets of product success. Join the excitement as the incognito VC reveals investment strategies, insights, and predictions for the future and navigating the SaaS investment landscape. Who "IS" the Masked Investor - we may never know but we'll keep you guessing.

Moderator

AYDIN MIRZAEE

CEO & Co-Founder

Fellow.app

THE MASKED INVESTOR

November 13, 2024

05:10 PM - 05:15 PM EDT

BetaKit Keynote Stage 2024-11-13 5 MINS

Closing Remarks Day 1

We're recapping the day and sharing with you the exciting networking opportunties available in the evening. And we're even drawing a few prizes! Make sure you're in the audiece to win a TechExit West Prize Package with flights, lounge passes and conference ticket!

MANUELA BARCENAS

Head of Marketing

Fellow.app

01:15 PM - 01:45 PM EDT

BetaKit Keynote Stage 2024-11-13 30 MINS

Trust as Currency: How to Capture and Retain Market Share

Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.

NATHAN YEUNG

Vice-President

Find Your Audience

November 14, 2024

04:10 PM - 04:15 PM EDT

BetaKit Keynote Stage 2024-11-14 5 MINS

Grand Prize Draw & Closing Remarks

We're capping off an exciting two days with final remarks and a chance to win one of TWO "Return to Ottawa!" Prize Packs Presented by Ottawa Tourism. Prize #1 Hockey Package: 2 x VIP tickets to IIHF World Juniors game on January 2nd + 1 night stay at The Brookstreet Hotel on January 2nd + Transportation to the game. Prize #2 SAAS NORTH 2025 Package: 2 x VIP tickets to SAAS NORTH 2025 + 2-Night stay at Le Germain Hotel. You must be in the room to win!!!

MANUELA BARCENAS

Head of Marketing

Fellow.app

04:05 PM - 04:10 PM EDT

BetaKit Keynote Stage 2024-11-14 5 MINS

Firehood Angel Winners

$100K+ of Funding! Watch as the Firehood Angel Camp Winners are revealed.

DANIELLE GRAHAM

General Partner Phoenix Fire & Co-Founder,

The Firehood

CLAUDETTE MCGOWAN

CEO, Protexxa & Co-Founder,

The Firehood

03:50 PM - 04:05 PM EDT

BetaKit Keynote Stage 2024-11-14 15 MINS

Pitchfest Final Throwdown

Our judges have shortlisted the best of the best! Now get ready for an epic showdown at the PitchFest Finale Throwdown, where innovation and creativity collide in a riveting clash of wits and business smarts. With live audience polled results, we’ll find out which company will reign supreme and be our PItchfest Winner for 2024.

Moderator

PATRICK WHITE

Co-Founder & Managing Director

L-Spark

TBA

TBA 2

01:50 PM - 02:20 PM EDT

BetaKit Keynote Stage 2024-11-14 30 MINS

Up Close and Personal with Janet Bannister

Join us for an exclusive conversation with the renowned Janet Bannister as she delves into her remarkable career, reveals the intricacies of the investor journey, and shares invaluable tips for founders navigating their own paths. This insightful dialogue is packed with tactical advice, heartfelt empathy, and actionable strategies. Don't miss out on this must-hear session!

Moderator

SEAN SILCOFF

Technology Reporter

The Globe & Mail

JANET BANNISTER

Founder & Managing Partner

Staircase Ventures

01:20 PM - 01:50 PM EDT

BetaKit Keynote Stage 2024-11-14 30 MINS

Secrets of High-Impact Messaging: Using Modern Sales Science to Grow Your SaaS Business

"What does your company do?" It's a question that SaaS sellers and founders get asked every day. Yet in a market where your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, leading with your product, service or even its benefits is no longer enough to engage them!

If you want to avoid getting lost in a sea of sameness, your narrative needs to resonate with lightning-fast emotional precision. That's why in the battle for customer attention, science tells us that manifesting the confidence and conviction needed to convert modern buyers lies in describing their problems better than they can.

In this session, David Priemer, founder of Cerebral Selling and author of the bestselling books, Sell The Way You Buy and The Sales Leader They Need, will share simple but powerful tactics for transforming your narrative to grow your revenue faster.

DAVID PRIEMER

Founder & Chief Sales Scientist

Cerebral Selling

12:45 PM - 01:20 PM EDT

2024-11-14 35 MINS

PITCHFEST Round 2

It’s day two – and more anxious, excited founders take to the stage for the ultimate showdown. Pitchfest Round 2 will see more incredible companies pitch to our panel of investors. Who will make it through to compete for the grand prize at the end of the day?

Moderator

PATRICK WHITE

Co-Founder & Managing Director

L-Spark

EMMANUELLE COPPINGER

Managing Partner

Front Row Ventures

RYAN HENRY

Partner

Sand Hill North

JESSE WIEBE

Community Development Lead

Startup TNT