Event category: BetaKit Keynote Stage

Join an experienced marketing strategist, who will walk audiences through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. Learn how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.

"What does your company do?" It's a question that SaaS sellers and founders get asked every day. Yet in a market where your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, leading with your product, service or even its benefits is no longer enough to engage them!

If you want to avoid getting lost in a sea of sameness, your narrative needs to resonate with lightning-fast emotional precision. That's why in the battle for customer attention, science tells us that manifesting the confidence and conviction needed to convert modern buyers lies in describing their problems better than they can.

Join one of the best as they share simple but powerful tactics for transforming your narrative to grow your revenue faster.