Event category: Tactical Breakouts
Events
Navigating Secondary Transactions
While primary investments are the bread and butter of venture capital, they are by no means the only way that investors buy shares. Indeed, for companies that have reached stable profitability, secondaries are sometimes the only way to get involved. They can also be a crucial tool for re-aligning cap table ownership, winning competitive rounds and supporting founders to go big. Naturally, these benefits come with challenges, especially in terms of aligning interests across the transaction. Speaking from both the investor and founder side, our panelists will unpack some of these challenges while sharing their insights from past secondary transactions.
While primary investments are the bread and butter of venture capital, they are by no means the only way that investors buy shares. Indeed, for companies that have reached stable profitability, secondaries are sometimes the only way to get involved. They can also be a crucial tool for re-aligning cap table ownership, winning competitive rounds and supporting founders to go big. Naturally, these benefits come with challenges, especially in terms of aligning interests across the transaction. Speaking from both the investor and founder side, our panelists will unpack some of these challenges while sharing their insights from past secondary transactions.
Navigating the Capital Conundrum: A Discussion on When, How and Why to Raise Capital to Grow your Business
It is a challenge for bootstrapped entrepreneurs to know WHEN the best time is to raise capital and to evaluate the different capital options available to determine what is best to drive growth. The Canadian tech ecosystem is flush with liquidity at present and lenders, VCs and other investors alike are competing for the best businesses. Hear from lenders and entrepreneurs about their practical experiences navigating these challenging waters and exploring different sources of debt and equity financing opportunities.
It is a challenge for bootstrapped entrepreneurs to know WHEN the best time is to raise capital and to evaluate the different capital options available to determine what is best to drive growth. The Canadian tech ecosystem is flush with liquidity at present and lenders, VCs and other investors alike are competing for the best businesses. Hear from lenders and entrepreneurs about their practical experiences navigating these challenging waters and exploring different sources of debt and equity financing opportunities.
Negative Churn! The Ultimate Guide to OFFSETTING Revenue Churn With Upgrades, Cross-sells and Add-ons
Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible? Yes. It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing! In this presentation we’ll assess negative churn, why it’s such a powerful growth mechanism, and how to get there with these four “account expansion” strategies.
Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible? Yes. It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing! In this presentation we’ll assess negative churn, why it’s such a powerful growth mechanism, and how to get there with these four “account expansion” strategies.
Niche, Nimble, and AI-Native: How Vertical SaaS is Winning the SMB Market
The SaaS giants may chase enterprise, but the real battleground? SMBs—small, scrappy, and ready for smarter tech. In this lively panel, founders and experts unpack how Vertical SaaS companies are thriving by going deep, not wide—building AI-driven products laser-focused on the needs of niche markets. From coffee shops to trades to legal tech, hear how they’re cracking the Product-Market Fit puzzle, future-proofing with AI, and unlocking unexpected growth in places others overlook.
The SaaS giants may chase enterprise, but the real battleground? SMBs—small, scrappy, and ready for smarter tech. In this lively panel, founders and experts unpack how Vertical SaaS companies are thriving by going deep, not wide—building AI-driven products laser-focused on the needs of niche markets.
Onboarding DOES Matter: Helping High Growth Companies Turn New & Existing Customers into Loyal Champions
Join Customer Success Expert Donna Weber for an important session on delivering value to your customers when it matters most, during onboarding. Uncover the secrets to engaging and retaining new customers, and turning them into passionate advocates for your brand. With actionable insights and proven strategies, Donna will show you how to drive growth and elevate customer retention to new heights. Don’t miss this opportunity to learn from the best and make your onboarding process truly impactful!
Join Customer Success Expert Donna Weber for an important session on delivering value to your customers when it matters most, during onboarding. Uncover the secrets to engaging and retaining new customers, and turning them into passionate advocates for your brand. With actionable insights and proven strategies, Donna will show you how to drive growth and elevate customer retention to new heights. Don’t miss this opportunity to learn from the best and make your onboarding process truly impactful!
Pivoting From Recruitment to Retention: Employer Branding in a Down Economy
It’s been a tough few months for tech employees, with a new round of layoffs hitting LinkedIn almost every week. While the instinct might be to lay low, this is exactly when brands need to double down — on their employees, job candidates, and customers. Shalina Patel, Senior Employer Brand Manager at Ada will share the importance of maintaining an authentic employer brand in times of crisis, and how it can drive business growth.
It’s been a tough few months for tech employees, with a new round of layoffs hitting LinkedIn almost every week. While the instinct might be to lay low, this is exactly when brands need to double down — on their employees, job candidates, and customers. Shalina Patel, Senior Employer Brand Manager at Ada will share the importance of maintaining an authentic employer brand in times of crisis, and how it can drive business growth.
Power Partnerships: Accelerating Market Reach Through Strategic Collaborations, Acquisition and Co-opetition
Learn how leveraging partnerships, including with competitors, can drive significant growth and expand your market reach. Discover practical strategies and real-world examples of successful co-opetition that have transformed businesses and accelerated success.
Learn how leveraging partnerships, including with competitors, can drive significant growth and expand your market reach. Discover practical strategies and real-world examples of successful co-opetition that have transformed businesses and accelerated success.
Practical Product Positioning: A foolproof framework for nailing your SaaS positioning
This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.
This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.
Product Market Fit & How to Know You’ve Hit Traction
You’ve likely heard of the mythical, illusive, yet important milestone in the startup growth lifecycle: product-market fit. In this session, you’ll hear from Founders, Chris Noble and Elizabeth Bourdeau as they discuss their journey achieving product-market fit. You’ll learn:
You’ve likely heard of the mythical, illusive, yet important milestone in the startup growth lifecycle: Product-Market Fit. In this session, you’ll hear from Founders, Chris Noble and Elizabeth Bourdeau as they discuss their journey achieving Product Market Fit. You’ll learn, Why product-market fit is not just up to marketing, why product (and engineering) also needs to be laser-focused on this pursuit, how to measure product market fit, how to unpack what happens when you achieve product-market fit and the lessons learnt from the wins and losses on their startup SaaS journeys.
