Pivoting From Recruitment to Retention: Employer Branding in a Down Economy

It’s been a tough few months for tech employees, with a new round of layoffs hitting LinkedIn almost every week. While the instinct might be to lay low, this is exactly when brands need to double down — on their employees, job candidates, and customers. Shalina Patel, Senior Employer Brand Manager at Ada will share the importance of maintaining an authentic employer brand in times of crisis, and how it can drive business growth.