SHALINA PATEL

Shalina leads employer branding at Ada. Toronto AI-powered customer support software startup Ada, is on a mission to empower companies to treat every customer like a VIP – serving companies and their customers worldwide. Shalina has over 13 years of experience in B2B marketing within professional services and the tech industry. She has led marketing and employer brand management teams where she worked with companies to highlight them as the best place to work, connecting people’s aspirations to opportunities. Shalina joined Ada in 2021, and since then she has focused on strategic development, building relationships, and showcasing Ada’s kind intensity culture through employee storytelling.