Workshop: Define & Differentiate Your SaaS Product Messaging & Positioning

In 2023, your budget is going to be tight. Every dollar you spend on marketing needs to work hard, so every ad, email, and landing page needs to convert window shoppers into new customers. Your product positioning and messaging is incredibly important. And copy is the sneaky SaaS marketer’s tool that is so often overlooked, but when done well, it will turn words into dollars for your startup. In this practical session, we’ll dig into three easy ways you can improve your product messaging and positioning and how they flow into your messaging and customer facing copy. We’ll also tear up four volunteers landing page copy in real-time to demonstrate how to apply what you’ve learned.