Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to the pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business.
You’ll learn:
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Why so many SaaS companies struggle to build a demand engine.
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A strategic way to increase marketing sophistication.
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6 critical steps in a data-driven approach.