Building Your Demand Gen Engine for Repeatable, Scalable SaaS Growth

November 17, 2022 | 02:15 PM - 02:45 PM EDT

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  • November 17, 2022 | 02:15 PM - 02:45 PM EDT
  • Room 213/215




How to SaaS

Could your current approach to demand generation be prioritizing the wrong areas and limiting marketing’s contribution to the pipeline? Having the right demand engine in place can take you from missing revenue targets to exceeding them. In this session, Shiv Narayanan, will walk you through his proven playbook to scale demand for your SaaS business.

You’ll learn:

  • Why so many SaaS companies struggle to build a demand engine.
  • A strategic way to increase marketing sophistication.
  • 6 critical steps in a data-driven approach.