Event category: Tactical Breakouts

Most SaaS founders treat marketing like a gamble. This workshop treats it like an investment portfolio — and shows you how to do the same.
In this hands-on, high-impact session, you’ll learn how to reverse-engineer a marketing strategy from your business goals, apply AI for smarter execution (not just flashy tools), and walk away with a battle-tested GTM plan built for traction, growth, and real ROI. No fluff. No vague funnels. Just the frameworks, tools, and tactics used by marketing leaders who know how to deliver.
Perfect for SaaS teams ready to stop “doing marketing” and start driving outcomes.

What does it take to build a SaaS company that attracts investors and achieves a strong exit? Join three SaaS veterans and a moderator as they share proven strategies for rapid growth, maintaining founder equity, and building a winning company culture from day one. Learn how to drive urgency and execution early, hire for character and culture fit, pivot strategically to stay ahead, manage investment rounds without over-dilution, and develop talent that boosts investor confidence. Whether you’re raising capital or planning your exit, this session delivers actionable insights to help you become the SaaS company investors choose.

Learn how to move from passive measurement to active decision-making. Instead of drowning in dashboards, this session will focus on asking the critical So What?, turning raw metrics into actions that drive growth, improve retention, and shape strategy. Attendees will walk away with some practical tips for translating data into strategic outcomes.

Think your outbound emails and landing pages are performing at their best? Think again. In this practical and insight-packed session, we’ll share proven best practices for what makes SaaS emails and landing pages resonate with investors, customers, and partners. Learn how to craft subject lines that actually get opened, write copy that drives replies, and design pages that convert. Walk away with clear, actionable tips to boost open rates, response rates, and conversions, so your inbox and pipeline see real results.

The SaaS giants may chase enterprise, but the real battleground? SMBs—small, scrappy, and ready for smarter tech. In this lively panel, founders and experts unpack how Vertical SaaS companies are thriving by going deep, not wide—building AI-driven products laser-focused on the needs of niche markets. From coffee shops to trades to legal tech, hear how they’re cracking the Product-Market Fit puzzle, future-proofing with AI, and unlocking unexpected growth in places others overlook.

What happens when a high-growth company starts thinking of AI agents as core team members—not just tools? In this behind-the-scenes session, a leader from Hopper shares how AI is transforming customer experience, product delivery, and internal operations. From agentic AI to automation strategy, you’ll get a real-world look at how one tech company is approaching customer support at scale—and what it takes to integrate AI with intention, clarity, and measurable ROI.
Whether you’re in travel, SaaS, or services, this session offers tactical lessons on rethinking CX, identifying automation opportunities, and future-proofing your customer journey in the AI era.

AI is rewriting the SaaS playbook, making software development faster, cheaper, and more accessible than ever. But as AI tools multiply and evolve at breakneck speed, the challenge is not just adopting technology—it’s integrating AI in ways that amplify human skills and preserve meaningful work.

Join two SaaS veterans as they explore tactical strategies for weaving AI into workforce and product design without replacing the people who make your business thrive. From shifting customer service roles to success teams handling complex issues, to prioritizing AI-first automation before new hires, discover how to future-proof your SaaS company with a human-first approach. Learn how to stay ahead amid rapid AI churn, pick best-in-class tools wisely, and build AI-powered SaaS that balances automation with empathy, creativity, and real human insight.

If you want actionable advice grounded in real SaaS experience—how to adapt product strategies, tackle AI tool overload, and thrive in this new “services as software” era—this session is for you.

Moderated by Leo Lax (L-SPARK), this high-caliber panel explores how corporate venture capital and innovation eco-systems actually work — the good, the bad, viewed from both sides of the relationship. Featuring voices from National Bank, Institutional Investors, and CEOs, the conversation is tailored to Series A founders and beyond and corporate venture explorers seeking real insights into this opportunity.