Event category: Tactical Breakouts

Events

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02:55 PM – 03:30 PM
Nov 17 35 Minutes Room 213/215

The Things They Don’t Tell You When Buying & Selling Your SaaS

Hear from two CEOs + Founders who have recently exited and one Founder & CEO that bought a Saas. These Founder/CEOs will reflect on the process in the rear-view mirror. Let them help you build and broaden your frame of reference by sharing their own tales from the trenches. 

You’ll hear: 

Hear from two CEOs + Founders who have recently exited and one Founder & CEO that bought a Saas. These Founder/CEOs will reflect on the process in the rear-view mirror. Let them help you build and broaden your frame of reference by sharing their own tales from the trenches.

You’ll hear, what goes into selling and buying a company, how and why founders decided to do it, what they wish they had known, their key learnings and what they would change, if you join another team, what it’s like to go from being in charge to being an employee? The emotional side of selling and what it’s like to walk away from something you put so much time and energy into building and what each founder learned from that experience of selling the company, how it helped them grow, and what you can learn looking at your own company’s journey.

Moderator

Sami Kabir

Vice President, Investment Banking
IJW & Co.
11:05 AM – 11:45 AM
Nov 5 40 Minutes Room 210

3 Steps, 30 Days to AI Integration

While the industry debates AI’s potential, smart SaaS leaders are already implementing it. In this session, Doneyli De Jesus, Principal AI Architect from Clickhouse, will teach you the three essential steps to integrate AI into your business in just 30 days—no theory, just execution. Drawing on real implementations from enterprise environments, this tactical session provides a clear roadmap for moving from pilot to production, whether you’re enhancing customer experience, building internal tools, or launching AI-powered features. Walk away with a 30-day implementation plan you can execute immediately—turning AI from hype into competitive advantage.

While the industry debates AI’s potential, smart SaaS leaders are already implementing it. In this session, Doneyli De Jesus, Principal AI Architect from Clickhouse, will teach you the three essential steps to integrate AI into your business in just 30 days—no theory, just execution.

Speaker

Doneyli De Jesus

Principal AI Architect
ClickHouse
11:50 AM – 12:25 PM
Nov 17 35 Minutes Room 210

A Guide to SaaS Pricing: Everything You Need to Nail Your Pricing Strategy

You’re not spending enough time on pricing and packaging, and it’s hurting your growth. SaaS companies who routinely invest in pricing see sustainable revenue growth, increased expansion between packages and insights that drive strategic product roadmaps with features customers are willing to pay for. In this dynamic pricing session, experts from Shopify, Vidyard and Bessemer will teach you how to:

You’re not spending enough time on pricing and packaging, and it’s hurting your growth. SaaS companies who routinely invest in pricing see sustainable revenue growth, increased expansion between packages and insights that drive strategic product roadmaps with features customers are willing to pay for. In this dynamic pricing session, experts from Shopify, Vidyard and Bessemer will teach you how to, understand pricing strategies to a T, change your pricing confidently, understand how to conduct a pricing analysis, the hype around usage-based pricing, identify how pricing strategies vary, depending on industry and segment your pricing.

Moderator

Patrick Campbell

Founder & CEO
ProfitWell
01:55 PM – 02:30 PM
Nov 16 35 Minutes Room 210

A Nuts & Bolts Guide to Early-Stage Startup Funding Strategies

Whether you’re a first-time founder or an experienced entrepreneur seeking to fine-tune your funding strategy, this session is your roadmap to financial success. Don’t miss your chance to learn from like-minded innovators, ask burning questions, and leave with a concrete plan to fund your startup dreams. In this session, you’ll learn critical fundamentals, gain insider knowledge and hear stories from seasoned entrepreneurs who have successfully secured funding for their startups.

Whether you’re a first-time founder or an experienced entrepreneur seeking to fine-tune your funding strategy, this session is your roadmap to financial success. Don’t miss your chance to learn from like-minded innovators, ask burning questions, and leave with a concrete plan to fund your startup dreams. In this session, you’ll learn critical fundamentals, gain insider knowledge and hear stories from seasoned entrepreneurs who have successfully secured funding for their startups.

Moderator

Etienne Gauthier

VC Investor
Inovia Capital
10:40 AM – 11:10 AM
Nov 6 30 Minutes Room 213/215

AI Unleashed: This is How We Do It!

This isn’t theory—it’s a show and tell for the AI era. Three SaaS executives pull back the curtain on real-world AI solutions they built to solve pressing business problems. Each will walk you through their challenges, the AI-powered solutions, and the measurable ROI that followed. From workflow automation to people operations and rapid product development, these case studies cut through the buzzwords and deliver tactical insights, lessons learned, and frameworks you can apply in your own company—starting as soon as Monday morning!

This isn’t theory—it’s a show and tell for the AI era. Three SaaS executives pull back the curtain on real-world AI solutions they built to solve pressing business problems.

Moderator

Nick Quain

Vice President, Venture & Entrepreneurship
Invest Ottawa
10:40 AM – 11:10 AM
Nov 6 30 Minutes Room 214

AI-Powered, PLG-Driven – A SaaS Blueprint for 2026

AI is reshaping how SaaS products are built, priced, and sold—but are you ready for what’s next? In this tactical, no-fluff panel, experts unpack the real-world moves founders must make to align product, pricing, and legal strategy in the AI era. You’ll leave with actionable insights you won’t find on Google—just smart, founder-tested blueprints to build, grow, and stay sellable.

AI is reshaping how SaaS products are built, priced, and sold—but are you ready for what’s next? In this tactical, no-fluff panel, experts unpack the real-world moves founders must make to align product, pricing, and legal strategy in the AI era.

Moderator

Shane McLean

Managing Partner
LaBarge Weinstein
11:20 AM – 11:50 AM
Nov 6 30 Minutes Room 214

AI’s Hidden Debts: The Risks That Can Kill Your Valuation 

As SaaS founders rush to embed AI into their products, they may be racking up hidden liabilities ranging from privacy and data governance gaps, to compliance oversights and operational missteps. These risks accumulate quietly until they surface during funding rounds or exits, threatening valuations or even derailing deals. In this candid conversation, a governance strategist, an investor, and a SaaS founder break down how these AI debts show up, what investors actually look for in due diligence, and how founders can balance speed with responsibility to scale successfully.

As SaaS founders rush to embed AI into their products, they may be racking up hidden liabilities ranging from privacy and data governance gaps, to compliance oversights and operational missteps.

Moderator

Neil Grunberg

Co-Founder & Managing Partner
Storytime Capital
Speakers

Samara Starkman

Co-Founder and Managing Principal
INQ Consulting

Carlos Sanabria

Partnerships Manager
Designli
01:45 PM – 02:20 PM
Nov 16 35 Minutes Room 213/215

An Inside Look at Canada’s Best Managed SaaS Company with $500 million in Revenue, Valued At Over $5B USD

At a time when many tech companies are either stalling their employment expansion plans or cutting jobs, this company has hired 500 people already, was recently recognized in the Globe and Mail’s 2022 Report of Canada’s Top Growing Companies for the fourth consecutive year, and has a valuation topping US$5-billion. This makes it one of Canada’s most valuable privately held or publicly traded technology companies. 

Join Sean Silcoff, Tech Reporter for the Globe and Mail as he talks to Mike Wessinger, Co-Founder and Executive Chair at Pointclickcare. They’ll discuss: How Pointclickcare operates, how to run a healthy software business, their recent acquisitions and more.  

At a time when many tech companies are either stalling their employment expansion plans or cutting jobs, this company has hired 500 people already, was recently recognized in the Globe and Mail’s 2022 Report of Canada’s Top Growing Companies for the fourth consecutive year, and has a valuation topping US$5-billion. This makes it one of Canada’s most valuable privately held or publicly traded technology companies.

Join Sean Silcoff, Tech Reporter for the Globe and Mail as he talks to Mike Wessinger, Co-Founder and Executive Chair at Pointclickcare. They’ll discuss: How Pointclickcare operates, how to run a healthy software business, their recent acquisitions and more.

Moderator

Sean Silcoff

Technology Reporter
Globe & Mail
Speaker

Mike Wessinger

Co-Founder & CEO
Pointclick Care
03:10 PM – 03:40 PM
Nov 13 30 Minutes Room 213/215

Avoid the Churn Snowball: Unraveling Product Success and Customer Retention in SaaS

Explore the dynamics of churn in SaaS, dissecting the churn snowball effect and uncovering the underlying reasons for customer attrition. Delve into strategies to enhance product success; from sales-led to product-led, predictive churn models, to improving customer satisfaction, we’ll learn how to mitigate churn, all through real actionable insights by industry leaders.

Explore the dynamics of churn in SaaS, dissecting the churn snowball effect and uncovering the underlying reasons for customer attrition. Delve into strategies to enhance product success; from sales-led to product-led, predictive churn models, to improving customer satisfaction, we’ll learn how to mitigate churn, all through real actionable insights by industry leaders.

Moderator

KATE GRANT

Business Advisor, Startup & Emerging Companies Group
Fasken
Speakers

Partho Ghosh

Vice-President, Product
Uberall

Sabrina Leblanc

Head of Customer Success
SurveyMonkey