Event category: Tactical Breakouts

Email remains the workhorse of SaaS growth — but only if it reaches the primary inbox. In this session, we’ll explore how successful SaaS companies ensure their emails are delivered where it matters most: to capture 100% of their email marketing value, design the best transactional email experiences that build trust and engagement, and leverage deliverability as a driver of the highest sales growth. You’ll walk away with actionable strategies your team can implement immediately to transform email into a reliable and scalable channel for retention and revenue.

SEO is shifting from 10 blue links to AI-generated answers. This session unpacks how LLMs are influencing buying decisions and teaches you how to ensure that your brand is visible, accurately represented, and recommended when your ICP asks important, late-stage buying decision questions to ChatGPT, Google AI Mode, Perplexity, and other AI search platforms. Learn practical strategies to influence what LLMs say about you so prospects get the right information when it matters most.

As AI adoption accelerates, many companies are moving from early experiments to real-world implementation. But scaling successfully takes more than promising results — it demands the right infrastructure, data governance, and IP protection from day one.
This founder-focused session explores the shift from prototype to production, with insights from operators, infrastructure experts, and legal advisors. Learn how to avoid common pitfalls, reduce both technical and legal debt, and build scalable systems that support long-term innovation, revenue, and defensibility.
Attendees will walk away with practical tips for smart infrastructure planning, responsible data use, and locking down ownership of their AI — so their SaaS products are not just flashy, but fundable and future-ready.

What makes a killer differentiator? How do you cut through market noise? How has positioning and differentiation changed in the era of AI? Messaging expert Andrew Jackson, founder of 5D Differentiation™️, will reveal how to distil your greatest possible differentiators, rise above the competition, and unleash the true value of your company.

While the industry debates AI's potential, smart SaaS leaders are already implementing it. In this session, Doneyli De Jesus, Principal AI Architect from Clickhouse, will teach you the three essential steps to integrate AI into your business in just 30 days—no theory, just execution. Drawing on real implementations from enterprise environments, this tactical session provides a clear roadmap for moving from pilot to production, whether you're enhancing customer experience, building internal tools, or launching AI-powered features. Walk away with a 30-day implementation plan you can execute immediately—turning AI from hype into competitive advantage.

AI is reshaping every industry, SaaS included. The question isn’t if disruption is coming, but whether you’ll be disrupted — or drive the disruption yourself. This session brings together leaders from AXL and Dentons to explore how SaaS founders can better understand the full potential of AI to create products for their customers, to anticipate change, move quickly, and take calculated risks to stay ahead of the curve. Expect a frank, solution-driven discussion on the opportunities and pitfalls of building AI ventures that redefine the status quo.

As SaaS founders rush to embed AI into their products, they may be racking up hidden liabilities ranging from privacy and data governance gaps, to compliance oversights and operational missteps. These risks accumulate quietly until they surface during funding rounds or exits, threatening valuations or even derailing deals. In this candid conversation, a governance strategist, an investor, and a SaaS founder break down how these AI debts show up, what investors actually look for in due diligence, and how founders can balance speed with responsibility to scale successfully.

This isn’t theory—it’s a show and tell for the AI era. Three SaaS executives pull back the curtain on real-world AI solutions they built to solve pressing business problems. Each will walk you through their challenges, the AI-powered solutions, and the measurable ROI that followed. From workflow automation to people operations and rapid product development, these case studies cut through the buzzwords and deliver tactical insights, lessons learned, and frameworks you can apply in your own company—starting as soon as Monday morning!