Event category: Customer Success

Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility.  Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast. 

Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale. 

Achieving product-market fit is the ultimate goal for startups and also scale-ups looking to launch new product lines. But what comes first: the product or the market? This session will cover how to bring customers, market and product development together into one cohesive and cross-functional strategy that will accelerate your go-to-market and maximize your chance of success. Tamara and Chris will share lessons and tactics from their own experience building a product and category in parallel as they transitioned Unbounce from a landing page builder to a multi-product conversion intelligence platform.

Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible?  Yes.  It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing!   In this presentation we’ll assess negative churn, why it’s such a powerful growth mechanism, and how to get there with these four “account expansion” strategies.

Why do some software companies have a loyal, cult-like following? While others blend into oblivion? Is a good product enough to win in the SaaS market today? In this Masterclass with two leading community builders, explore how brands like Peleton, Gong, Notion & Duolingo build their raving fans. Walk away with a 4 step process to start building your own loyal member base today.

Striking the balance between profitability and a good customer experience is the most important thing when evaluating, or re-evaluating, your pricing strategy.   

This session will cover the foundation of your pricing models by unpacking how to establish and understand your SaaS pricing strategy and goals, understand the evolution of the primary SaaS pricing models and the pros and cons of each, tips for designing your optimal SaaS pricing plan and strategy and determining what your SaaS offering is worth