Event category: BetaKit Keynote Stage

Join us for an exclusive conversation with the renowned Janet Bannister as she delves into her remarkable career, reveals the intricacies of the investor journey, and shares invaluable tips for founders navigating their own paths. This insightful dialogue is packed with tactical advice, heartfelt empathy, and actionable strategies. Don't miss out on this must-hear session!

"What does your company do?" It's a question that SaaS sellers and founders get asked every day. Yet in a market where your customers struggle with unprecedented solution choices, razor-tight budgets, and infinite distractions, leading with your product, service or even its benefits is no longer enough to engage them!

If you want to avoid getting lost in a sea of sameness, your narrative needs to resonate with lightning-fast emotional precision. That's why in the battle for customer attention, science tells us that manifesting the confidence and conviction needed to convert modern buyers lies in describing their problems better than they can.

In this session, David Priemer, founder of Cerebral Selling and author of the bestselling books, Sell The Way You Buy and The Sales Leader They Need, will share simple but powerful tactics for transforming your narrative to grow your revenue faster.

In this 'View from the Top' session, Douglas Soltys of Betakit sits down with Inovia's co-founder Chris Arsenault for an in-depth exploration of the SaaS funding landscape in Canada. Part presentation, part fireside chat, key trends will be discussed regarding the state of funding for growth, and the various financing options when approaching an exit strategy. We'll hear how Canadian SaaS companies are innovating to stay competitive, and how they can build optionality into their model. Whether you're a SaaS founder, investor, or tech enthusiast, this session offers valuable insights into the state of SaaS in Canada and what it means for your company.

Hear firsthand accounts of the mishaps and humorous missteps as we delve into CERTN's international expansion journey. Discover the valuable lessons these experiences have taught Co-Founder and CEO Andrew McLeod about navigating global markets, growth, expansion, and company transition, all with resilience and wit.

We’re kicking of an exciting day 2 with our Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!

For most founders, finding product-market fit is the #1 problem. Martin Basari achieved it with Applyboard as a first-time founder with no funding. Now he's working on it as a unicorn founder with more money than any other Canadian seed-stage company. Hear his journey from inception of ApplyBoard to his new company Passage as he compares and contrasts his two founder experiences.

SheBoot is a national non-profit and investment-ready bootcamp for women tech and tech-enabled founders that prepares them to pitch their business and secure investment.