Event category: BetaKit Keynote Stage
Events
November 05, 2025
08:45 AM - 09:15 AM EDT
The SaaS Surge: AI, Adaptation & the Next Growth Frontier
Welcome to SAAS NORTH 2025—where ambition meets acceleration. In this high-energy opening keynote, we take a bold look at the forces reshaping the SaaS landscape: the AI arms race, shifting capital markets, leaner teams, and the ever-hungry need to differentiate. You’ll hear what’s actually working, what’s fading fast, and how to seize the opportunities AI unlocks—from product to pricing. This is your wake-up call and your rally cry: it's time to challenge assumptions, rethink what growth looks like, and gear up for the next chapter of SaaS success.
November 06, 2025
08:45 AM - 08:50 AM EDT
Opening Remarks Day 2
Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!
November 05, 2025
08:30 AM - 08:45 AM EDT
Opening Remarks
We’re kicking off the 10th anniversary of SAAS NORTH with our Saasiest Host Manuela Barcenas. Hear the overview of the exciting 2-day conference, line up of speakers, and what prizes are to be won!
November 14, 2024
03:20 PM - 03:50 PM EDT
The Masked Investor
Get ready for "The Masked Investor" – where one disguised investor spills the unfiltered truth, from working with VCs and avoiding founder pitfalls to the secrets of product success. Join the excitement as the incognito VC reveals investment strategies, insights, and predictions for the future and navigating the SaaS investment landscape. Who "IS" the Masked Investor - we may never know but we'll keep you guessing.
November 13, 2024
05:10 PM - 05:15 PM EDT
Closing Remarks Day 1
We're recapping the day and sharing with you the exciting networking opportunties available in the evening. And we're even drawing a few prizes! Make sure you're in the audiece to win a TechExit West Prize Package with flights, lounge passes and conference ticket!
01:15 PM - 01:45 PM EDT
Trust as Currency: How to Capture and Retain Market Share
Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.
November 14, 2024
04:10 PM - 04:15 PM EDT
Grand Prize Draw & Closing Remarks
We're capping off an exciting two days with final remarks and a chance to win one of TWO "Return to Ottawa!" Prize Packs Presented by Ottawa Tourism. Prize #1 Hockey Package: 2 x VIP tickets to IIHF World Juniors game on January 2nd + 1 night stay at The Brookstreet Hotel on January 2nd + Transportation to the game. Prize #2 SAAS NORTH 2025 Package: 2 x VIP tickets to SAAS NORTH 2025 + 2-Night stay at Le Germain Hotel. You must be in the room to win!!!
04:05 PM - 04:10 PM EDT
03:50 PM - 04:05 PM EDT
Pitchfest Final Throwdown
Our judges have shortlisted the best of the best! Now get ready for an epic showdown at the PitchFest Finale Throwdown, where innovation and creativity collide in a riveting clash of wits and business smarts. With live audience polled results, we’ll find out which company will reign supreme and be our PItchfest Winner for 2024.
