Trust as Currency: How to Capture and Retain Market Share

Nathan Yeung, an experienced marketing strategist, will walk you through the essentials of consumer psychology and how trust could be the catalyst to propel your SaaS to unicorn status. He will walk through how our overconfidence blinds our ability to build trust, how everything we do in marketing falls back to this simple concept, and how mental shortcuts, called heuristics, play a major role in the success of your business.