EARLY BIRD ENDS SEPTEMBER 25!

Rogers Centre
55 Colonel By Dr, Ottawa ON K1N 9J2

604.449.2284
Close Menu

OTTAWA, CANADA, NOV 5-6 2025 • ROGERS CENTRE

Fueling Scaleups Since 2016

SAAS NORTH is Canada’s go-to hub for scaling and growing SaaS & AI-Native companies, where founders and investors connect to stay ahead.

Early Bird Sale View 2025 Agenda

Explore the 2025 Agenda

Theme & Focus: Future-Proofing SaaS in the Age of AI

For the first time, SAAS NORTH is launching with a unifying theme, helping founders stay ahead in an AI-driven world. From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks that today’s SaaS leaders are using to adapt, scale, and thrive with AI.

 

Learn More

Why Attend SAAS NORTH

Future-Proof Your SaaS In The Age Of AI

Meet Top Investors & Raise Capital To Scale Faster

Learn From Industry Leaders On AI, GTM, & Growth

Founder-Only Sessions With Actionable Playbooks

Unmatched Networking With Top SaaS & AI Innovators

Be Part Of Canada’s Largest In-Person SaaS Community

SAAS NORTH’s Biggest Names

Since 2016, SAAS NORTH has been attracting the biggest names to our stage. Check out our past speaker alumni!

View Speakers

Tobias Lütke

Founder

Shopify

Tope Awotona

CEO & Founder

Calendly

Katherine Homuth

Founder

Oomira & SRTX

Swish Goswami

Head of Growth & Marketing

Boardy

Neil Patel

Co-Founder

Neil Patel Digital

Stephany LaPierre

Founder & CEO

Tealbook

Mara Reiff

Chief Data Officer & Co-CEO

FreshBooks

Dax DaSilva

CEO

Lightspeed

Jason VandeBoom

Founder & CEO

Active Campaign

Alison Taylor

Co-Founder & Co-CEO

Jane

David Cancel

Co-Founder & Executive Chairman

Drift

Jason Smith

CEO & Co-Founder

Klue

Sarah Stockdale

Founder

Growclass

Steve Munford

CEO

Trulioo

Kelly Schmitt

CEO

Benevity

Wade Foster

CEO & Co-Founder

Zapier

Sara Cooper

Chief People Officer

Jobber

Canada’s Largest SaaS Community. Your Biggest Networking Opportunity.

No bad LinkedIn pitches. Just real connections that matter.

Stay Up To Date

Canada’s Largest SaaS Community

For founders.For teams. For investors

Stay Up To Date

Don’t Just Take Our Word For It

“

SAAS NORTH is the best place to learn, scale, and raise capital. If you’re building a SaaS company, there’s no better event to connect with investors and seize funding opportunities.

Neil Patel
Co-Founder, Neil Patel Digital
“

The best founders in SaaS and AI come together at SAAS NORTH to tackle the industry’s most interesting challenges.

Andrew McLeod
CEO, Certn
“

Each year, SAAS NORTH gathers companies, entrepreneurs, and seasoned industry experts to connect and exchange ideas around one of the most vibrant areas in Canada’s tech ecosystem – SaaS.

Jeff Shiner
CEO, 1Password
“

If you are a founder, investor or interested in SaaS, SAAS NORTH is the conference for you. I was impressed by the caliber of attendees, speakers and ideas presented.

Tobi Lutke
CEO, Shopify
“

I was very impressed by the quality of the content at SAAS NORTH. This conference is a great learning opportunity for both start-up and scaling companies.

Kelly Schmitt
CEO, Benevity
“

SAAS NORTH brings a lot of value to the SaaS ecosystem. You get not only the companies, but also the mentors, financiers and partners that the companies can leverage.

David Ossip
CEO, Ceridian
“

I was here last year and it worked out really well. Met a lot of really cool companies, and I’m here for more of that this year.

Tope Awotona
CEO + Founder, Calendly
“

SAAS NORTH was a game-changer. I closed a $3M round and landed $100K in advisory business, all from connections made at the conference. If you attend one tech event in North America, make it this one.

Adrian Salamunovic
Co-Founder, MILLIONS.co
“

SAAS NORTH has seen tremendous growth…This is a great place for SaaS companies to meet others…

Michele Romanow
Co-Founder & Executive Chairman, Clearco

2025 Sponsors

We accept money in exchange for audience visibility.

Without the brave mid-level marketing managers who convinced their CFOs to give us the money, it would be fiscally irresponsible to run this event.

Become A Sponsor

Sessions hit harder when your whole crew hears them.

This November, you and your team will travel to Canada’s Capital* for a transformative professional experience at SAAS NORTH. Yes, we used the word transformative. It’s a business conference, it needs business words. *For any of our American friends reading this, Ottawa is the capital of Canada, not Toronto.

Early Bird Sale
Regular $1,199

$725*/person

*When you buy 3+ Tech Executive Passes. Early Bird Passes available until September 25th.

Exhibitor Hall Of Fame

We provide booths so you can scan badges like it’s cardio.

Let’s be real — your product deserves more than a cold LinkedIn DM. At SAAS NORTH, you’ll meet decision-makers, demo-gawkers, and just the right mix of “we’re buying soon” energy.
 
Your booth. Your spotlight. Your bragging rights.
Become An Exhibitor

The Latest From SAAS NORTH NOW

From $1M to $10M: 3 Timeless Lessons for SaaS Growth in 2025

Asia Orangio, CEO & Founder, DemandMaven

SAAS NORTH NOW #96

READ MORE

From Idea to Launch: 4 Founder Lessons From goConfirm’s Peter Carrescia

Peter Carrescia, Co-Founder, goConfirm (formerly Confirm, & originally Qui Identity)

SAAS NORTH NOW #95

READ MORE

5 Tactical Lessons From Simon de Baene’s Bootstrapped SaaS Journey

Simon De Baene, Co-Founder & CEO, Workleap (formerly GSoft)

SAAS NORTH NOW #94

READ MORE

Trust, Not Tactics: 4 Steps Every SaaS Brand Needs to Get Right

Nathan Yeung, Founder, Find Your Audience

SAAS NORTH NOW #93

READ MORE

What the Future of Canadian SaaS Looks Like According to a 2024 Prediction

Chris Arsenault, Partner, Inovia Capital

SAAS NORTH NOW #92

READ MORE

4 Gen AI Lessons Every SaaS Founder Should Learn From TealBook

Stephany Lapierre, Founder & CEO, TealBook

SAAS NORTH NOW #91

READ MORE

Behind the Mask: What Founders Really Need to Hear About Venture Capital

The Masked Investor

SAAS NORTH NOW #90

READ MORE

Failing Forward: How Setbacks Shape Stronger Founders

Marie Chevrier Schwartz, CEO, TechTO & Peerscale

SAAS NORTH NOW #89

READ MORE

How to Scale Enterprise Sales Within Your Startup

Rob Crnkovic (Co-Founder & CRO, CapIntel), Vitaly Pecherskiy (Co-Founder & COO, StackAdapt)

SAAS NORTH NOW #88

READ MORE

top

Hello to Canada’s SaaS Community,

Enterprise clients can change the trajectory of a startup, taking revenue, brand credibility, and growth to a whole new level—but how do you get your foot in the door of the enterprise world in the first place? We talked to Rob Crnkovic, the Co-Founder and CRO of CapIntel, and Vitaly Pecherskiy, the Co-Founder and COO of StackAdapt, about how they managed to break through.

Key takeaways:

  • Be specific: Start by getting clear on your target customer and their problems to identify an opportunity for a software solution.
  • Identify internal champions. Your first enterprise deals will likely be driven by motivated individuals who understand your product’s potential and will advocate for it within their organizations.
  • Be prepared to back up your pitch with a great trial and onboarding experience—a sales presentation alone won’t cut it.

1. Find an Opportunity

Working within the context of an enterprise calls for different software solutions, so it’s important to have a clear understanding of your target buyer and their problems. “Everybody’s running their own destiny or own company, and [an enterprise deal is] only going to happen if there’s value for them,” said Vitaly.

For Rob, this meant seeing a gap in technology within the wealth management industry. He and his co-founders noticed that while financial advisors leveraged a lot of technology to do their work, and customers interacted with a lot of financial marketing, there was nothing advisors could use to demonstrate to their clients the value of a portfolio in a way that they could easily understand. That’s when they decided to start CapIntel.

2. Build the Product

Although he's a CRO, Rob works closely with the product team to make sure the product is aligned with the needs of its customers. He identifies three key features of a solid enterprise product:

  1. Scalability: Large enterprises have multiple departments comprising a range of roles, and while they might use the same software, they have different needs. Rob advises building a single platform with features that address core use cases.
  2. Configurability: Products should be adaptable and configurable to user needs, and ideally allow users to customize things themselves to avoid costly and time-consuming custom deployments.
  3. Connectivity: Software needs to work with the legacy infrastructure and tech stack of an enterprise company and take API connection into consideration. At CapIntel, they focus on systems that their target customers have in common to avoid API scope creep, and for more niche applications, they offer an API toolkit for the customer’s team to work with.

3. Identify a Champion

Rob emphasizes that selling into enterprise companies isn’t just about having a good product. It’s about balancing enterprise-ready products with a supporting go-to-market strategy. To get the attention of decision makers and executives in enterprises, Rob said new startups need to demonstrate a point of view from the market, executive strategy, and individual customer perspectives. This will help capture attention (and hopefully passion) from individuals that can become champions for the product internally.

Vitaly has another approach to identifying potential customers: look for buyers who are willing to take a risk. “There’s always people that will take a leap of faith,” he said. “There are always organizations that are a little bit more nimble that you know where you can get that foothold.”

To find them, Vitaly said you’ll need to “just grind it out” to some degree, but you can also look for tell-tale signs, like whether they’ve bought from startups before, if they have an internal innovation team, or if they are supporters or sponsors of startup communities. Once you’ve narrowed the pool a bit, he recommends talking to as many people as you can to find your champion. “In the early days, sell like crazy into as many customers as you can,” said Vitaly. “And you will find those people.”

4. Demonstrate Value

Once this “champion” is identified, you need to be able to clearly articulate a value proposition that resonates with them; Rob says that this message is usually about cutting costs or increasing revenue.

Another tactic that Vitaly recommends is offering a structured trial, rather than just asking for a sale or a contract. It’s important to show that you can solve the customer’s problem, demonstrate how you measure success, and prove some value. “You need to deliver real value, not just a sales pitch,” said Vitaly.

5. Back It Up & Deliver

There are lots of ways to demonstrate credibility to your customer, and showing that you can think big-picture is one of them. Rob said CapIntel starts with executive-level concerns and perspectives, informed by their champion. From there they drill down to the level of the individual user, communicating how their solution helps advisors close clients. After that, they circle back to the executive arena, connecting individual performance to higher-level pain points and goals.

Another important angle is accountability. During the sales process, Vitaly emphasizes the importance of explaining how you’ll support the company through the trial and ultimately onboarding if they decide to buy. And then, of course, you have to follow through.

“We see this time and time again; we get excited about something, but the vendor doesn’t hold us accountable to onboarding and measuring value,” said Vitaly. “Six months later, people stop using it and we never renew. And that’s a waste of time for everybody.”

SAAS NORTH is THE Canadian hub for rapidly-scaling SaaS founders and their teams. Learn, network, and grow with Canada’s largest in-person SaaS community at SAAS NORTH.