Tobias Lütke
CEO
Shopify
2,500+ AI-SaaS founders, operators, and investors in one room. Your brand in front of the people making buying decisions.
OTTAWA, CANADA, NOV 4-5 2026 • ROGERS CENTRE
Scaling In The Era Of AI
Where AI-SaaS founders and operators compare flight plans for product, pricing, growth, and trust.
2026 Agenda
Explore The Conversations
The AI era is rewriting how software companies build, grow and compete.
Across two days, hear from founders, operators and investors exploring the ideas shaping what’s next, from AI and go-to-market to pricing, capital and product strategy.
INTRODUCING
DEPLOY
A defence and dual-use summit for founders entering and expanding in the sector.
Built into Day 2 of SAAS NORTH. Ottawa, Nov 5.
Canada’s Largest Gathering Of AI-SaaS Founders
No awkward LinkedIn pitches. Just real connections with the people building the future of software.
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Inside SAAS NORTH
Two days of AI-SaaS founders, operators, hallway debates, and the occasional open bar.
Trusted by the AI-SaaS Ecosystem
Early Bird Pricing
Join The Founders Shaping The Future Of AI-SaaS
Early Bird passes available for a limited time.
SAVE $474
$725*
/person
Regular Price:
$1,199
/person
*
When you buy 2 or more tickets
Partner With SAAS NORTH
Sponsor
Exhibitor
Real conversations with AI-SaaS operators who are actively evaluating tools. Not a badge-scanning marathon.
Learn From The Leaders Building The Future Of Software
SAAS NORTH brings together the founders and operators shaping the future of SaaS and AI. These are some of the leaders who’ve joined us on stage.
Neil Patel
Co-Founder
Neil Patel Digital
Wade Foster
CEO
Zapier
Stephany Lapierre
Founder & CEO
Tealbook
Rand Fishkin
Co-Founder
SparkToro, Alertmouse, & Snackbar Studio
Alison Taylor
Co-Founder & Co-CEO
Jane
David Cancel
Board Member, Investor & Advisor
Mara Reiff
Chief Operating Officer
FreshBooks
Brad Feld
Partner at
Foundry
Jason Smith
CEO & Co-Founder
Klue
Kyle Poyar
Founder
Growth Unhinged
Analyst-in-Residence
ChartMogul
Got Questions? We’ve Got Answers.
SAAS NORTH is Canada’s largest in-person conference for SaaS founders and operators navigating the AI transition. Now in its 11th year, it brings together 2,000+ founders, operators, investors, and ecosystem partners for two days of tactical sessions and operator-led conversations. New for 2026, Day 2 adds DEPLOY, a defence and dual-use summit for founders. November 4-5 in Ottawa.
Not exactly. SAAS NORTH is a conference about commercializing AI in B2B software. This is not an academic AI conference. There are no research papers. No PhD panels. This is for the people founding, operating, and working in AI-SaaS companies who need to figure out pricing, product, distribution, and trust in real time.
Four groups. (1) SaaS founders, operators, and their teams, (2) AI-native founders and their teams building for enterprise, (3) investors recalibrating from seat-based to outcome-based models, and (4) ecosystem partners helping software companies commercialize AI. If your company is figuring out what AI means for the business, bring the people making those decisions.
And if defence or dual-use could be your next market, Day 2’s DEPLOY summit is built for you.
Most conferences talk about AI in the abstract. SAAS NORTH is where founders and operators share what’s actually working and what’s not. No vendor keynotes disguised as thought leadership. No “AI will change everything” talk without substance. SAAS NORTH is concentrated: real founders, real numbers, real conversations about the hard parts.
November 4-5, 2026 at the Shaw Centre in Ottawa, Canada.
Five programming tracks:
- Distribution & Growth – GTM when building is cheap but reaching customers isn’t
- Product & Strategy – From bolt-on AI to products that do the work
- Capital & Economics – Margins, pricing, and what investors actually want to see
- People & Culture – Team design when AI changes what roles look like
- The Builders & Disruptors – Where incumbents and AI-natives compare notes
Plus DEPLOY on Day 2: a defence and dual-use summit for founders entering or expanding in the sector.
One pass covers both days, including DEPLOY on Day 2. Visit saasnorth.com/get-your-saas-pass-2026 for current pricing.
SAAS NORTH NOW
What We’re Talking About
Stories, insights, and ideas from the SAAS NORTH community.
AI Changed The Product. Did Your Growth Model Change With It?
Shane McLean (LaBarge Weinstein), Wes Bush (ProductLed), Monique Moran (Growth Assembly), and Alvaro Pombo (TrueContext)
AI is helping users reach value faster, while making product-led growth more expensive, pricing less straightforward and differentiation harder to defend.
Read Article
Why Commercialization Still Matters In Canada’s AI Economy
Leo Lax (L-SPARK), Kevin Ford (Calian Group), Jil Macdonald (Walnut Insurance) & James Povitz (NAventures)
During a SAAS NORTH 2025 discussion moderated by Leo Lax of L-SPARK, Kevin Ford (Calian Group), Jil Macdonald (Walnut Insurance) and James Povitz (NAventures) explored how startups, investors and enterprises can work together to bridge that gap.
Read Article
Why Funding Readiness Starts Earlier Than Most Founders Think
Chelsey Fawcett
CEO, Grant Solutions Canada
Growth conversations often begin with capital, though investors are only part of the picture. Non-dilutive funding such as grants increasingly plays a role in how growing companies finance hiring, product development and expansion.
Read Article