Future-Proof SaaS in the Age of AI

Welcome to SAAS NORTH!

SAAS NORTH celebrates 10 years of scaling Canadian SaaS! Since 2016, we’ve stayed true to our mission: helping founders and their teams learn, network, and grow. Now the country’s largest in-person SaaS community, SAAS NORTH is the place to be if you’re serious about building a breakout company.

This year, the future’s coming in fast — and we’re ready for it.

With AI reshaping everything from product to pricing, and the market more unpredictable than ever, the stakes (and opportunities) are high. Whether you’re navigating new buyer behaviors, fighting Same-SaaS Syndrome, or figuring out how to scale without breaking your culture, we’ve got you covered.

You’ve got questions. We’ve got the tactics, stories, and strategies to help you future proof your SaaS and have a good time doing it.

This Year’s Focus: Future-Proof SaaS in the Age of AI

For the first time, SAAS NORTH launches with a theme and it’s all about helping founders stay ahead in an AI-driven world.

From GTM to product, we’ll dive into real strategies, tools, and frameworks that SaaS leaders are using to adapt, scale, and thrive with AI.

Conference Tracks

Product, Customer Success & Innovation

Sales, Marketing & Company Building

Leadership, People & Culture

Finance, Fundraising & Exits

What You’ll Learn in 2025

The State of SaaS

AI is the new standard, learn where SaaS is going next.

Same-SaaS Syndrome

How to stand out in a saturated market or risk fading out.

Nail The Niche

Use AI to hyper-personalize products and target exact audiences.

Product-Market Fit Collapse

Why PMF is more fragile than ever and how to stay ahead.

AI Best Practices

From prompt design to compliance, real tools and frameworks.

New Pricing Economics

Rethink pricing for AI-era value delivery.

Future-Ready Hiring

What teams look like when AI takes the wheel.

Scaling For Longevity

Drive growth without losing what makes you different.

AI in M&A

Faster, smarter deals through AI-driven diligence.

AI Unleashed

Real demos: AI agents, vibe coding, PLG accelerators.

Fail Fast, Win Big

Make AI your R&D sandbox.

Upskilling Teams

Build an AI-literate, future-ready team.

The Rise Of Tiny Teams

Small teams. Massive output. AI makes it possible.

SEO At Scale

Use LLMs to crush discoverability.

“SAAS NORTH is the best place to learn, scale, and raise capital. If you’re building a SaaS company, there’s no better event to connect with investors and seize funding opportunities.”

Neil Patel, Co-Founder, Neil Patel Digital

Our Featured Speakers

Bose? Pioneer? Klipsch? Our speakers are bigger, better, and louder than any of those brands! Prepare to have your brain exploded by the sheer volume and intensity of the knowledge thrust at you from each SAAS NORTH speaker!

AVERY PENNARUN

Co-Founder & CEO

Tailscale

MIRANDA LIEVERS

Co-Founder & Advisor

Thinkific

MANDY POTTER

Co-Founder & Managing Partner

Misfit Ventures

LAUREN VRIENS

Co-Founder & Chief AI Officer

Giant AI

VITALY PECHERSKIY

Co-Founder & CEO

StackAdapt

MANUELA BÁRCENAS

Head of Marketing

Fellow.ai

STEVE TOTH

CEO & Chief Strategy Officer

Notebook Agency

KAZI AHMED

Co-Founder & CEO

Carbon6

Sessions hit harder when your whole crew hears them.

Early Bird passes available until September 25th. Don’t miss out!

Save Over $450!

GET YOUR SAAS PASS
Regular $1,199

$725*/person

*When you buy 3+ Tech Executive Passes.

But Wait, There’s More!

Explore the 2025 Agenda

This Year’s Theme: Future-Proofing SaaS in the Age of AI
From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks to help you adapt, scale, and thrive with AI.

2025 Features

Get more from your SAAS NORTH experience with curated sessions, hands-on breakouts, and exclusive networking.