Distribution & Growth

Google is no longer the front door.

ChatGPT, Perplexity, and AI Overviews now answer the buyer’s question before the click ever happens, which means the channel that fed your inbound for a decade is quietly being rewritten. What discoverability looks like when the search bar is a language model, what GEO and AEO actually require in practice, and which of your existing pages are doing the work versus which ones are just decoration.

Twenty-four grads sending 250 emails a day is over.

The new model is six people, 75 calls, and real research before every conversation, which sounds like a downgrade until you see the close rates. A session on what disciplined, AI-powered outbound looks like in 2026, and why the human is returning as the quarterback.

Companies went from “experiment and try everything” to “we’re standardizing on one tool per function.”

The wild west of AI tool adoption could be over as the enterprise model settles in. What happens to the tools that don’t make the cut? And how do you build a product that survives the consolidation wave when buyers are getting ruthless about what stays and what gets cut?

In a market flooded with AI tools and AI-generated content, a trusted peer recommending your product is worth far more than any outbound motion.

This session unpacks how founder forward branding and communications can turn the dial for your sales and marketing. Trust is something AI can reinforce, but ever replace.

AI is warping customer acquisition cost calculations in ways your dashboard isn’t catching.

Compressing some metrics, exploding others, and making your old benchmarks quietly obsolete. We’ll dig into how growth teams are recalibrating their numbers, what will actually predict retention in an AI-augmented sales motion, and why the funnel you built in 2022 has a whole lot of holes.