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OTTAWA, CANADA, NOV 5-6 2025 • ROGERS CENTRE

Fueling Scaleups Since 2016

SAAS NORTH is Canada’s go-to hub for scaling and growing SaaS & AI-Native companies, where founders and investors connect to stay ahead.

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Why Attend SAAS NORTH

Future-Proof Your SaaS In The Age Of AI

Meet Top Investors & Raise Capital To Scale Faster

Learn From Industry Leaders On AI, GTM, & Growth

Founder-Only Sessions With Actionable Playbooks

Unmatched Networking With Top SaaS & AI Innovators

Be Part Of Canada’s Largest In-Person SaaS Community

Why Attend SAAS NORTH?

BetaKit Keynote Stage

BetaKit is known for sharing cutting-edge, timely insights on Canada’s tech ecosystem – The BetaKit Keynote Stage is where you’ll see the people that are building and financing Canadian SaaS success stories.

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Explore the 2025 Agenda

This Year’s Theme: Future-Proofing SaaS in the Age of AI
From go-to-market to product innovation, this year’s agenda is packed with real strategies, tools, and frameworks to help you adapt, scale, and thrive with AI.

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SAAS NORTH’s Biggest Names

Since 2016, SAAS NORTH has been attracting the biggest names to our stage. Check out our past speaker alumni!

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Tobias Lütke

Founder

Shopify

Tope Awotona

CEO & Founder

Calendly

Katherine Homuth

Founder

Oomira & SRTX

Swish Goswami

Head of Growth & Marketing

Boardy

Neil Patel

Co-Founder

Neil Patel Digital

Stephany LaPierre

Founder & CEO

Tealbook

Mara Reiff

Chief Data Officer & Co-CEO

FreshBooks

Dax DaSilva

CEO

Lightspeed

Jason VandeBoom

Founder & CEO

Active Campaign

Alison Taylor

Co-Founder & Co-CEO

Jane

David Cancel

Co-Founder & Executive Chairman

Drift

Jason Smith

CEO & Co-Founder

Klue

Sarah Stockdale

Founder

Growclass

Steve Munford

CEO

Trulioo

Kelly Schmitt

CEO

Benevity

Wade Foster

CEO & Co-Founder

Zapier

Sara Cooper

Chief People Officer

Jobber

Canada’s Largest SaaS Community. Your Biggest Networking Opportunity.

No bad LinkedIn pitches. Just real connections that matter.

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Canada’s Largest SaaS Community

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Don’t Just Take Our Word For It

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SAAS NORTH is the best place to learn, scale, and raise capital. If you’re building a SaaS company, there’s no better event to connect with investors and seize funding opportunities.

Neil Patel
Co-Founder, Neil Patel Digital
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The best founders in SaaS and AI come together at SAAS NORTH to tackle the industry’s most interesting challenges.

Andrew McLeod
CEO, Certn
“

Each year, SAAS NORTH gathers companies, entrepreneurs, and seasoned industry experts to connect and exchange ideas around one of the most vibrant areas in Canada’s tech ecosystem – SaaS.

Jeff Shiner
CEO, 1Password
“

If you are a founder, investor or interested in SaaS, SAAS NORTH is the conference for you. I was impressed by the caliber of attendees, speakers and ideas presented.

Tobi Lutke
CEO, Shopify
“

I was very impressed by the quality of the content at SAAS NORTH. This conference is a great learning opportunity for both start-up and scaling companies.

Kelly Schmitt
CEO, Benevity
“

SAAS NORTH brings a lot of value to the SaaS ecosystem. You get not only the companies, but also the mentors, financiers and partners that the companies can leverage.

David Ossip
CEO, Ceridian
“

I was here last year and it worked out really well. Met a lot of really cool companies, and I’m here for more of that this year.

Tope Awotona
CEO + Founder, Calendly
“

SAAS NORTH was a game-changer. I closed a $3M round and landed $100K in advisory business, all from connections made at the conference. If you attend one tech event in North America, make it this one.

Adrian Salamunovic
Co-Founder, MILLIONS.co
“

SAAS NORTH has seen tremendous growth…This is a great place for SaaS companies to meet others…

Michele Romanow
Co-Founder & Executive Chairman, Clearco

2025 Sponsors

We accept money in exchange for audience visibility.

Without the brave mid-level marketing managers who convinced their CFOs to give us the money, it would be fiscally irresponsible to run this event.

Become A Sponsor

Sessions hit harder when your whole crew hears them.

This November, you and your team will travel to Canada’s Capital* for a transformative professional experience at SAAS NORTH. Yes, we used the word transformative. It’s a business conference, it needs business words. *For any of our American friends reading this, Ottawa is the capital of Canada, not Toronto.

Get Your Tickets Now!
On-Site $1,399

$849*/person

*When you buy 2+ Tech Executive Passes.

Exhibitor Hall Of Fame

We provide booths so you can scan badges like it’s cardio.

Let’s be real — your product deserves more than a cold LinkedIn DM. At SAAS NORTH, you’ll meet decision-makers, demo-gawkers, and just the right mix of “we’re buying soon” energy.
 
Your booth. Your spotlight. Your bragging rights.
Become An Exhibitor

The Latest From SAAS NORTH NOW

What Customers Really Want: Insights From Sarah Stockdale

Sarah Stockdale, Founder & CEO, Growclass

SAAS NORTH NOW #99

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Jason Smith On Closing The Competitive Revenue Gap

Jason Smith, CEO & Co-Founder, Klue

SAAS NORTH NOW #98

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Louis Têtu’s 6 Rules For Building SaaS Companies That Last

Louis Têtu, Executive Chairman & Former CEO, Coveo

SAAS NORTH NOW #97

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From $1M to $10M: 3 Timeless Lessons for SaaS Growth in 2025

Asia Orangio, CEO & Founder, DemandMaven

SAAS NORTH NOW #96

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From Idea to Launch: 4 Founder Lessons From goConfirm’s Peter Carrescia

Peter Carrescia, Co-Founder, goConfirm (formerly Confirm, & originally Qui Identity)

SAAS NORTH NOW #95

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5 Tactical Lessons From Simon de Baene’s Bootstrapped SaaS Journey

Simon De Baene, Co-Founder & CEO, Workleap (formerly GSoft)

SAAS NORTH NOW #94

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Trust, Not Tactics: 4 Steps Every SaaS Brand Needs to Get Right

Nathan Yeung, Founder, Find Your Audience

SAAS NORTH NOW #93

READ MORE

What the Future of Canadian SaaS Looks Like According to a 2024 Prediction

Chris Arsenault, Partner, Inovia Capital

SAAS NORTH NOW #92

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4 Gen AI Lessons Every SaaS Founder Should Learn From TealBook

Stephany Lapierre, Founder & CEO, TealBook

SAAS NORTH NOW #91

READ MORE

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Hello to Canada’s SaaS Community,

At SAAS NORTH, Founder & CEO of TealBook, Stephany Lapierre delivered a no-fluff fireside chat with Danielle Smith of National Bank, offering practical takeaways and a rare glimpse into what it really takes to build and launch a generative AI product that works.

TealBook is one of Canada’s fastest-growing enterprise SaaS companies, recognized by Forbes and Gartner for its work in transforming supplier data intelligence. Under Stephany’s leadership, the company has raised over $95.2 million CAD from top-tier investors like Ten Coves Capital and BDC, and its technology is trusted by Fortune 100 companies to drive procurement transformation through cleaner, more accessible data.

Her core message at SAAS NORTH? Future-proofing your SaaS company with Gen AI isn’t about trends or hype, it’s about doing the (not so glamorous), foundational work: cleaning your data, solving real business problems, and embedding AI into workflows people already use.

Key takeaways:

  • Good AI starts with good data and quality matters more than quantity.
  • Focused use cases beat broad ambitions when scaling Gen AI.
  • AI should make work easier, not add complexity.

Generative AI has become the loudest conversation in SaaS but at SAAS NORTH, Stephany Lapierre, CEO of TealBook, brought the clarity. In a refreshingly tactical session, she unpacked what it took to build and launch Aime, TealBook’s Gen AI-powered supplier intelligence tool.

Rather than leaning into hype, Stephany focused on the operational realities: building with purpose, starting with clean data, and solving real problems inside real workflows. Her approach is a masterclass in how to move from prototype to production, and a reminder that in the age of AI, disciplined execution beats ambition alone.

Here are four lessons every SaaS founder should take from TealBook’s tried and tested approach.

1. With Great Data Comes Great AI

TealBook didn’t start with prompts or flashy models. They started with data; cleaning, structuring, and enriching supplier information across 13 million companies. Before building Aime, they spent years becoming a data-first company.

For Stephany, the biggest blocker to Gen AI adoption wasn't tooling, it was trust in the data.

She said, “It all starts with good data posture, and if you don't have a solid good data foundation, it's going to be really difficult to leverage the technology.”

Aime’s performance depends entirely on TealBook’s ability to deliver accurate, structured data. Instead of massive, messy datasets, they trained on smaller, high-quality sets to ensure consistency and better results.

“If you can use less data, but really good quality... we had to do a lot of testing from open chat to now being more guided in our approach.”

The overriding lesson was simple: don’t invest in Gen AI until your data is ready to support it.

2. PoCs Don’t Guarantee Progress

Most Gen AI initiatives in the enterprise never make it past the prototype stage, as Stephany noted, “90% of the Gen AI PoCs don’t scale beyond the PoCs.”

TealBook avoided that outcome by focusing early. They launched a Tiger Team in May, shipped a working Aime prototype in 30 days, and spent four more months refining and adapting it with customer feedback.

This wasn’t an experiment for the sake of innovation. It was a targeted initiative designed to validate one clear use case and scale it, but many enterprise leaders still assume they need to build in-house.

In fact, “96% of procurement leaders... would say they would build or hire someone to build a Gen AI app versus buying it.”

Stephany cautioned against that assumption. Scaling Gen AI means solving real challenges around data quality, compliance, and team adoption. TealBook succeeded because they stayed focused and built something real.

3. AI Should Empower, Not Overwhelm

Aime wasn’t built to impress. It was built to work. From day one, its goal was to make supplier decisions faster and easier for users across the business.

Instead of introducing a new platform, TealBook integrated Aime into tools teams already used, like Slack, Teams, and intranets.

“That person in marketing could just ask Aime, ‘Hey, which agency have we used for experimental marketing that has a contract?’”

That kind of accessibility made adoption simple. Rather than creating more tools to manage, Aime helped unify workflows and improve operational speed.

“There’s more complexity around having multiple chat bots and multiple Gen AI tools… and so how that’s going to be centralized and leveraged in a way that people don’t get confused.”

Simplicity drives usage, which is why Aime works.

4. In AI, Agility Beats Certainty

Stephany’s final message was clear: in Gen AI, nothing stays still for long.

“What was true three weeks ago is not true anymore. And so how do you keep up with this, especially when you're in a dynamic building environment.”

TealBook’s ability to adapt came from tight feedback loops, clear team ownership, and a willingness to experiment.

“Just try and play with it and see if it's the right decision for your business.”

In an environment that evolves weekly, founders don’t need perfect plans, they need momentum and what matters most is getting started and staying flexible.

The bottom line? Gen AI is moving fast, but success still comes down to fundamentals.

TealBook’s journey with Aime shows that data quality, clear use cases, and speed-to-learn will always matter more than hype. For founders building in the age of AI, that’s the model to follow.

SAAS NORTH is THE Canadian hub for rapidly-scaling SaaS founders and their teams. Learn, network, and grow with Canada’s largest in-person SaaS community at SAAS NORTH.