Event category: Product
Events
November 18, 2021
02:05 PM - 02:45 PM EDT
The ABCs of Partnerships in B2B SaaS
The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.
01:15 PM - 01:50 PM EDT
Psst… You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents
Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility. Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.
Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale.
10:25 AM - 10:55 AM EDT
Founder Led Marketing
Startup founders often struggle to know when and how to make their first marketing hire. Learn strategies to avoid common timing pitfalls and tips for approaching the hiring process more thoughtfully.
You will learn: the essential elements of marketing to help founders figure out what kind of marketer they need, knowing the right time to add a marketer and when to start planning and how to establish the issues the hire would tackle.
November 17, 2021
02:40 PM - 03:20 PM EDT
How to Build a Product & Category in Parallel
Achieving product-market fit is the ultimate goal for startups and also scale-ups looking to launch new product lines. But what comes first: the product or the market? This session will cover how to bring customers, market and product development together into one cohesive and cross-functional strategy that will accelerate your go-to-market and maximize your chance of success. Tamara and Chris will share lessons and tactics from their own experience building a product and category in parallel as they transitioned Unbounce from a landing page builder to a multi-product conversion intelligence platform.
02:40 PM - 03:20 PM EDT
Demystifying Enterprise Sales: How to get to “Yes” Faster with Financial Institutions and Other Large Companies
B2B SaaS sales can be a long, lonely, and tiring job, especially when you are selling to large enterprises and financial institutions. What may look like an obvious win can get dragged out over compliance-related questions and reviews, integration problems, needing to coordinate between multiple departments, etc. In this panel discussion, we will dive into key questions to ask, major hurdles to prepare for, and successful approaches that have worked.
01:45 PM - 02:25 PM EDT
Taking Your Growth Marketing from Startup to Scale-up
Hear how the Growth Marketing Director at Clio, Alex Shipillo, draws on his experience and shares how growth marketing differs in startups versus scale-ups.
Things to learn: What marketing teams at startups and scale-ups should focus their energy on, how your marketing team, programs, and process can scale as the company grows and common pitfalls to avoid when transitioning from a startup to a scale-up.
01:45 PM - 02:25 PM EDT
Negative Churn! The Ultimate Guide to OFFSETTING Revenue Churn With Upgrades, Cross-sells and Add-ons
Churn is one of the most hotly debated questions of all SaaS. Bessemer Venture Partners says an “acceptable” churn rate could be as high as 7% annually, though there are many SaaS CEOs who consider anything above 5% unacceptable. So… is negative churn even possible? Yes. It’s the “holy grail” of SaaS metrics in fact – and when it’s negative, this is a really POSITIVE thing! In this presentation we’ll assess negative churn, why it’s such a powerful growth mechanism, and how to get there with these four “account expansion” strategies.
11:35 AM - 12:15 PM EDT
The Ultimate Guide to Community-Led Growth: A Case Study of the Top in SaaS
Why do some software companies have a loyal, cult-like following? While others blend into oblivion? Is a good product enough to win in the SaaS market today? In this Masterclass with two leading community builders, explore how brands like Peleton, Gong, Notion & Duolingo build their raving fans. Walk away with a 4 step process to start building your own loyal member base today.
11:35 AM - 12:15 PM EDT
Your Pricing is Always On: How to Optimize Your SaaS Pricing Strategy
Striking the balance between profitability and a good customer experience is the most important thing when evaluating, or re-evaluating, your pricing strategy.
This session will cover the foundation of your pricing models by unpacking how to establish and understand your SaaS pricing strategy and goals, understand the evolution of the primary SaaS pricing models and the pros and cons of each, tips for designing your optimal SaaS pricing plan and strategy and determining what your SaaS offering is worth
