Event category: Product
Events
November 15, 2023
11:05 AM - 11:40 AM EDT
Metrics That Matter: A No-BS Guide to Data-Driven Productivity
Drowning in data but thirsting for insights? Cut through the noise with Joseph Fung, a seasoned tech entrepreneur with over two decades of experience. In this session, he'll break down how to zero in on the metrics that actually drive success for your startup. Learn tactical tips like how to differentiate noise from actionable KPIs, the art of delegating metrics across your team, and techniques for connecting metrics to strategy. You'll walk away with a clear understanding of how to identify meaningful metrics, how to bootstrap your business intelligence infrastructure, and how to make data-driven decisions that matter. No fluff, just actionable tips tailored for startup leaders.
November 16, 2023
01:55 PM - 02:30 PM EDT
Building Defensibility in Products in the Era of Generative AI
During this session, Brandon Zhao from Two Small Fish Ventures, an early-stage venture firm, will speak on the importance of building defensible products in today's tech landscape. By leveraging the powerful combination of network effects and the transformative potential of generative AI, they showcased how businesses can redefine their atomic units, boost supply through AI-driven content generation, and enhance user engagement through hyper-personalization. This paradigm shift not only strengthens a product's competitive edge but also creates avenues for innovative business models and offers unprecedented user value.
10:40 AM - 11:10 AM EDT
The Five Steps to Product Market Fit
Based on exclusive interviews with 50 of Canada's best late-stage founders--including Mike Katchen (CEO of Wealthsimple), Martin Basiri (CEO of Applyboard), and Jack Newton (CEO of Clio) -- Pablo created a presentation called The Five Steps to Product Market Fit. Based on specific examples and from these 50 case studies, the presentation shows the five steps all founders have used to go from nothing to Product Market Fit. If you are the founder of a pre-product-market-fit start-up, this is the talk for you.
November 15, 2023
02:25 PM - 03:00 PM EDT
Practical Product Positioning: A foolproof framework for nailing your SaaS positioning
This talk focuses on the importance of product positioning in the SaaS industry and offers strategies and best practices for differentiating products from competitors. Jess can discuss how to identify unique value propositions, target specific customer segments, and craft compelling messaging to stand out in a crowded market.
01:40 PM - 02:15 PM EDT
How to Operationalize Customer Value to Maximize Product Growth
What’s a critical, yet wildly overlooked, aspect of acquiring customers & growing a product? Operationalizing growth. In this talk, Claire will explore how to match your product experience with real customer needs -- not only to fuel product growth and drive revenue, but also to better equip your team.
How well do you know your best customers? Better yet, how sure are you about why they chose your solution over all the others? The reality is, most of us are guessing what really matters to our customers -- a needless misstep, especially for those of us trying to build more scalable PLG / low-touch product experiences.
November 16, 2023
09:40 AM - 10:05 AM EDT
Founder Story: From Idea to Product-Market Fit
Peter Carrescia and Kirk Simpson have a long history together, starting in 2011 when Peter led the seed round at Kirk's startup Wave Accounting (later known as Wave Financial) while managing director at OMERS Ventures. Peter later joined Wave and worked closely with Kirk through the successful sale of the company to H&R Block in 2019 for $537 million.
In early 2022, while casually discussing whether to invest in a startup, the idea for portable identity emerged, which led to the launch of Qui Identity in August with Kirk and Peter at the helm and initial seed funding of $8.5 million. In this talk, Peter will share details of how Qui raised funding for their initial idea and built a strong core team to help bring it to life. He will share how, through continuous market research and rapid prototype iterations, the company has moved closer toward product-market fit. Finally, Peter will share where Qui stands today, and the challenges and opportunities ahead as the company begins to scale.
November 15, 2023
09:20 AM - 09:50 AM EDT
Why SaaS Metrics are Broken: Time for the Next Era Metrics Playbook?
SaaS metrics helped us understand the power of SaaS business models. With the right inputs, we could predict a company’s future (and invest accordingly). We’ve now grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number. Here’s the thing: the traditional SaaS metrics playbook can be extremely misleading when it comes to managing a vertical SaaS, PLG, or usage-based company. How do we benchmark our CAC payback period, for example, if growth comes from our R&D investments rather than from sales & marketing? Of what value is LTV:CAC if we see 150%+ net dollar retention, making our LTV essentially limitless?
Kyle Poyar from OpenView will unpack the metrics playbook for this new era of software – and what you should aim for at each stage of growth.
November 18, 2021
02:05 PM - 02:45 PM EDT
The ABCs of Partnerships in B2B SaaS
The importance of the partnership function is often misunderstood, yet by the end of the decade it is estimated that 2 out of 3 B2B SaaS purchases will flow indirectly. In this panel, you will join partnership experts to learn more about the immense value partnerships can have on your B2B SaaS company, the different types of partnerships that exist, what to look for when selecting partners, and key tactics to activate partnership programs within your organization.
01:15 PM - 01:50 PM EDT
Psst… You’re Missing 20% of Your Market! Why Website and Product Accessibility Makes Cents
Good accessibility standards are good for business and increase your audience size. With 20% of the Canadian population living with a disability, it makes sense to ensure product and website accessibility. Several provinces are mandating that online content be more accessible and many companies are scrambling on how to implement the updates … fast.
Learn what to keep in mind when developing a new product, or how to bring current online content up to speed with digital accessibility expert David Hale.
