Allan Wille is the co-founder and CEO at Klipfolio, a widely used SaaS business analytics platform. He has over 20 years of experience leading software companies and was one of the early adopters of Cloud computing and the SaaS business model. Under Allan’s leadership, Klipfolio has grown rapidly from a few hundred customers in 2012 to over 5,000 around the world today. He is a frequent blogger, speaker, and advisor on leadership and technology startups. Allan previously co-founded Espial, an internet device software firm that was publicly traded on the TSX. Allan is a resolute optimist, a designer by training, a frequent cyclist and a passionate advocate for Ottawa’s tech community. Allan lives in Ottawa with his wife and two daughters.
A key element to creating a successful marketing program is data and more importantly, the ability to connect data across different applications within the marketing stack. By creating a single source of truth, marketers can see a more complete view of their customer, create unique automated cross channel campaigns that drive growth and analyse results […]