Allan Wille is the Co-founder of Klipfolio, a SaaS dashboard company headquartered in Ottawa. Allan and the Klipfolio team are on a mission to make it easier and faster for SMBs to monitor the health and performance of their business. Backed and supported by OMERS Ventures, BDC IT Ventures, Common Angels, Mistral Ventures, Boldstart, Acadia Woods, and Fundfire, Klipfolio have grown to over 9,000 customers around the world.
A key element to creating a successful marketing program is data and more importantly, the ability to connect data across different applications within the marketing stack. By creating a single source of truth, marketers can see a more complete view of their customer, create unique automated cross channel campaigns that drive growth and analyse results […]